Paid Growth Manager - Creative Performance Strategist

code; Berlin; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Flexible hours

Remote work options

25 days annual leave

Pension plan

Masterplan learning platform

BVG ticket discount

Team events

Mental wellbeing sessions

Job summary

CODE in Berlin seeks a proactive digital marketing professional to own our paid campaigns across Meta Ads and Google Ads. You will collaborate with Growth, Admissions and our in-house content team to attract applicants for Bachelor’s and Master’s programs.

The role requires hands-on campaign management, budget oversight, and performance reporting, with that candidate capable of speaking to camera and editing basic visuals. Berlin Neukölln campus; flexible hours and remote options.

Qualifications

• Hands-on experience managing paid campaigns on Meta Ads and Google Ads.
• Experience with budgets, conversion tracking and performance metrics.
• German at B2 and English at C1 or higher.
• Clear communicator who collaborates with Growth, Content and Admissions.
• Able to speak in front of the camera and edit basic videos/images.
• Strong copywriting with sense for viral potential.

Responsibilities

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad.
• Work with the in-house content team on ad concepts and creative feedback.

Skills

Paid campaigns management

Meta Ads

Google Ads

Budget management

Conversion tracking

Communication

Public speaking

Video editing basics

Copywriting

German (B2)

English (C1)

Tools

Google Ads

Meta Ads

UTM tracking

Video editing tools

Job description

You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.

MAIN RESPONSIBILITIES

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

REQUIREMENTS

• Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to step and speak in front of the camera
• Basic skills to edit videos and images with tools of your choice
• Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.

What you can expect:

• Permanent contract
• Full-time position
• Campus located in lively Neukölln-work in one of Berlin's most dynamic neighborhoods
• Responsible role in a motivated and supportive team
• Modern work environment with flexible hours and remote work options
• 25 days of annual leave (20 statutory + 5 extra from us)
• Retirement & pension plans to help you plan for the future
• BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
• Access to Masterplan learning platform for professional growth
• Summer and winter employee events for team bonding and fun
• 10 sessions per year with Nilo.Health for your mental wellbeing