Senior Performance Marketing Manager (m/f/d)

Smalt; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

VSOP package

Performance-based bonus

Hybrid work (Berlin)

30 vacation days

Deutschlandticket/Urban Sports Club

Zusammenfassung

Smalt is seeking a Senior Performance Marketing Manager (m/f/d) in Berlin to own Google Ads and Meta Ads end-to-end, driving qualified leads and ROI.

You will collaborate with Growth, Sales and Product as the first marketing hire, build reporting that ties spend to revenue, and continuously optimize campaigns, landing pages, and tracking in a hands-on role.

Qualifikationen

• 3–5 years of hands-on performance marketing experience focused on Google Ads and Meta Ads.
• Strong data analytics; able to build own reporting and base budgets on data.
• Experience setting up landing pages and implementing conversion tracking.
• German C2 and working English; based in Berlin.

Aufgaben

• Own and scale Google Ads and Meta Ads end-to-end, including strategy and optimization.
• Allocate budgets, test creatives, and optimize against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking.
• Create reporting linking spend to sales revenue and defend/adjust plans based on data.
• Be hands-on and support across events, PR, and sales materials when needed.

Kenntnisse

Google Ads

Meta Ads

Analytics

Reporting

Budget management

Jobbeschreibung

Your Impact:

As our Senior Performance Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified leads. You work closely across Growth, Sales and Product and our first Marketing FTE.

Your Impact

• Own and scale our Google Ads and Meta Ads accounts end-to-end - strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
• Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
• Bring a strong bias to action and a KPI-driven mindset - launch tests quickly, kill what doesn't work, double down on what does.
• Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.

What Makes You a Great Fit:

• 3-5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
• Very analytical and numbers-driven - comfortable building your own reporting and making budget calls from data, not gut feel.
• Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
• Senior enough to own your channels end-to-end, but genuinely hands-on - open to supporting wherever needed, from fairs to PR to sales materials.
• C2-level German and working English.
• Based in Berlin.

Why You'll Love Working With Us:

• Attractive VSOP package, market-rate compensation, and a performance-based bonus
• Hybrid work setup (2 days/week in our Berlin office)
• 30 vacation days and Deutschlandticket or Urban Sports Club membership
• Real ownership from day one, flat hierarchies, and a steep learning curve