Google Ads Campaign Manager (f/m/d)

Pflegia; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Modern Berlin Office

Fair Salary

Hybrid work

Structured onboarding

Growth opportunities

Impactful work

Team events

Snacks & drinks

Job summary

Pflegia, a leading German job platform for nurses and healthcare professionals, seeks a Performance Marketing Specialist in Berlin. You will own Google Ads campaigns, build effective landing pages, and drive strategy with cross-functional teams.

You’ll test ideas, monitor dashboards and translate data into actionable optimizations. The role favors a data-driven, independent worker who communicates in German (B1+) and English, with a hybrid work model and opportunities to grow within a

Qualifications

• 3 years of experience managing Google Ads campaigns, preferably for lead generation.
• Demonstrated ability to plan, set up and optimize budgets of €100,000+ monthly.
• Experience building high-converting landing pages using WordPress, Webflow or Unbounce.
• Data-driven decision maker who uses numbers to guide optimizations.
• Independent, structured worker with good German (at least B1) and English.
• Comfort with cross-functional collaboration across Marketing, Design and Product.

Responsibilities

• Plan, set up and optimize Google Ads campaigns (Search, PMax, Display, YouTube).
• Build and improve landing pages in collaboration with Marketing, Design and Product.
• Define campaign strategy, identify key pages, and set clear goals.
• Test ads, bidding and landing pages; apply learnings to improve performance.
• Maintain dashboards and share insights with the team.

Skills

Google Ads

Budget management

Landing page optimization

Data-driven decisions

German B1

English proficiency

Tools

WordPress

Webflow

Unbounce

Job description

Pflegia is one of Germany's leading job platforms for nurses and healthcare professionals - with the mission to make job applications in healthcare as easy, transparent, and fair as possible.

We're looking for someone to join our Performance Marketing team! You'll own our Google Ads campaigns and help us build landing pages that actually convert.

What you'll do

• Plan, set up and optimize our Google Ads campaigns (Search, PMax, Display, YouTube): budgets, bidding, keywords, audiences, ad copy

• Build landing pages for our campaigns and keep improving them, together with Marketing, Design and Product

• Drive the strategy: define the campaigns, identify key pages, and set clear goals

• Test regularly (ads, bidding, landing pages) and apply what we learn

• Keep an eye on the numbers, maintain our dashboards (Looker Studio) and share insights with the team
  

What you bring

• 3 years of experience with Google Ads, ideally in lead generation

• Proven experience in managing a monthly Google Ads budget of at least €100,000

• Experience building landing pages for ads (e.g. WordPress, Webflow, Unbounce or similar)

• You like working with data and make decisions based on numbers

• You work independently and in a structured way

• German at least B1, good English

Nice to have

• Experience with other platforms like Meta Ads, Microsoft Ads or LinkedIn Ads

• Experience with CRO and A/B testing

• Fluent German
  

Benefits

• Modern Berlin Office: Central, fully equipped, pet-friendly workspace.

• Fair Salary: Competitive compensation aligned with your experience and expertise.

• Flexible Working Model: Hybrid setup - choose what fits your life.

• Structured Onboarding: A clear path to help you settle in and learn quickly.

• Growth & Responsibility: Your work makes a difference - we give you room to grow and take ownership.

• Variety & Impact: No two days are the same - you'll be a central driver in our performance marketing efforts.

• Team Culture: Regular events, Friday beers, pizza nights, company runs, and after-work hangouts.

• Snacks & Drinks: Coffee, fruit, grocery deliveries - and always something to snack on.