Online Marketing Manager DACH (m/w/d)

Funded; Deutschland; Remote; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Remote work in DE/AT

Job summary

RoomSketcher sucht einen Online Marketing Manager DACH, der das Wachstum im deutschsprachigen Markt vorantreibt. Du arbeitest hands-on an Performance-Kanälen, Content-Optimierung und Lokalisierung, ohne Führungsverantwortung.

Du pflegst roomsketcher.de, erstellst deutschsprachige Inhalte wie Texte, Videos und Onboarding-E-Mails, und optimierst Conversion-Pfade durch Testing und gezieltes Messaging. Remote-Arbeit in DE/AT möglich.

Qualifications

• Deutsch Muttersprache und fließendes Englisch.
• Erfahrung im Performance-, Content- oder Online-Marketing.
• Gute Deutschschreib- und Redigierfähigkeiten mit Fokus auf Suchanfragen.
• CMS-Verständnis; WordPress-Kenntnisse.
• Bevorzugt: Erfahrung in bezahlter Suche (Paid Search).

Responsibilities

• Lokale Positionierung und Inhalte für deutsche Estate Agents.
• Durchführung von Wettbewerbsvergleichen und AI-gestützten Texten.
• Pflege von roomsketcher.de im CMS und Optimierung der Conversion.
• Aufbau einer deutschen Floor-Plan-Galerie mit suchbasierter Textlogik.
• Kampagnen in Google, Microsoft und Apple Search Ads betreuen und optimieren.
• Conversion-Pfad vom Klick zur Anmeldung verbessern.
• Veröffentlichung deutschsprachiger How-to-Videos.
• Lokalisierung von Onboarding-E-Mails, Newslettern und In-App-Inhalten ins Deutsche.
• Beantwortung von Kundenbewertungen auf Deutsch.

Skills

Deutsch Muttersprache

Englisch fließend

Performance Marketing

Content Marketing

Kampagnenoptimierung

CMS-Kenntnisse

Tools

WordPress

Google Ads

Microsoft Advertising

Apple Search Ads

Job description

Online Marketing Manager DACH (m/w/d)

Germany

About RoomSketcher

RoomSketcher is floor plan and home design software used by estate agents, interior designers and homeowners to create 2D and 3D floor plans. Founded in 2007 near Oslo, privately owned, about 25 people, more than 10 million users in 170 countries. Named G2 Best Real Estate Software 2026. The German site, gallery and help centre already exist; the next step is growing them.

Your role

You own growth in the German-speaking market, measured on new users, new B2B users and new subscriptions. It's a hands‑on role with no people management. Our performance marketing manager owns the ad platforms and account structure; you own everything that makes DACH convert.

Your responsibilities

• Local positioning and content: how RoomSketcher speaks to German estate agents, and where we stand against local competitors
• Competitor comparisons done properly — sign up for the alternatives, test them, and write the comparison that wins the search, including in AI answers
• Keep roomsketcher.de accurate and converting, hands‑on in our CMS
• Build the German floor plan gallery with original, search‑led German text
• Run DACH paid campaigns day to day across Google, Microsoft and Apple Search Ads: ad copy, creative, keywords, negatives, landing pages
• Improve the path from ad click to sign‑up through testing and sharper messaging
• Publish German how‑to videos with our video specialist
• Localise onboarding emails, newsletters and in‑app content into German
• Answer customer reviews in German

Your profile

• Native‑level German language, fluent English
• Previous, hands‑on performance, content or online marketing experience
• Strong German writing and editing, with a feel for search: you can tell good AI‑assisted text from mediocre, and you know what people actually type
• You can look at a campaign or page that isn’t performing, form a hypothesis and fix it
• You understand software subscriptions: free sign‑ups, self‑serve funnels, nothing shipped in a box
• Comfortable in a CMS and unfazed by a bit of code. We use WordPress; you can learn it here if you haven’t
• Paid search experience is strongly preferred

Nice to have: real estate or proptech, freemium SaaS, experience working with AI tools.

What we offer

• Competitive salary depending on your experience
• Vacation per local laws, Laptop and all the software you need
• Fully remote in Germany or Austria, with 3–4 trips a year to our Oslo base plus summer and Christmas gatherings.
• A small team where your work is visible from day one; and a supportive culture to help you grow