Marketing Manager

Ark Software GmbH; Berlin; Hybrid; EUR 75.000 - 115.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Ownership from day one

Berlin & Munich offices

Team events & culture

EGYM Wellpass / Urban Sports Club

Bike leasing

Zusammenfassung

Ark Software GmbH, a Berlin-based AI platform team, is seeking a Marketing Lead to own end-to-end marketing efforts. You will design messaging, run campaigns, and build positioning to scale in public sector markets. You will manage events, digital ads (Google/LinkedIn), newsletters and content, working closely with sales and product.

The role demands 3–5 years in B2B marketing within startups or scale-ups, strong German language skills, and a hands-on, entrepreneurial mindset.

Qualifikationen

• Marketing experience in B2B, startup/scale-up environment.
• Ability to execute end-to-end marketing campaigns and content.
• Strong analytical skills to measure channel performance.
• Creative messaging to engage German public-sector audiences.
• Fluent German (C1) and English; other languages a plus.

Aufgaben

• Own messaging and branding strategy across channels.
• Plan and run end-to-end campaigns; measure and optimize.
• Build positioning to grow beyond current customer base.
• Run events, manage ads on Google and LinkedIn, newsletters.
• Collaborate with sales and product to feed learnings back.

Kenntnisse

B2B marketing

Full-stack marketing

Analytics

Messaging & copy

German (C1)

Tools

Newsletter platforms

Landing pages

Google Ads

LinkedIn Ads

Booth marketing

Jobbeschreibung

What you will work on Ark builds AI platforms for public administrations. We have entered the marked with our most known tool, a platform for local climate action, about 1 year ago, now working with > 60 cities, counties and states - from Schleswig-Holstein and Berlin to small rural municipalities. We have won the German Startup Award 2026, raised 2.4mn in pre seed and grant money and approach 1mn in annual revenues.

About the role

We are currently mainly focussing on outbound leads - but see so many inbound opportunities. From webinars with >100 participants, to clients recommending our tool to an invite to advise the chancellor on AI. Since there are no marketing experts in the team, we are not yet capturing these opportunities. And this is why we are looking for a new colleague. As always in early stage startups, your role will include adjacent tasks, e.g., PR, social media or branding. You will completely own marketing and work on strategic questions as well as operative initiatives. You will conduct events, own google and linkedin ads, set up our newsletter, and much more. You will not be expected to be an expert in every channel. You should be strong in the fundamentals, curious enough to learn quickly and able to decide what deserves focus. You come up with the ideas, launch them fast, measure what works and double down. You report directly to Ruth, our founder and CEO.

Your challenge: Own messaging and branding. Decide how we explain what we do and why our target persona should care, and keep that story consistent everywhere. Run campaigns end to end. Scope them, ship them, measure and stop the ones that do not deliver. Open new segments. Build the positioning that lets us grow beyond our current customer base. Measure the funnel. Know where leads come from, what converts, and feed that back to sales and product.

Requirements

• Marketing experience: around 3-5 years of hands-on B2B marketing experience, ideally in a startup, scale-up or similarly entrepreneurial environment. We care more about what you have built and learned than the exact number of years.
• Full-stack execution: You are equally happy writing a newsletter, briefing a landing page, setting up an ad account and standing at a booth.
• Analytical rigour: You know how to evaluate the success of your channels and can tell us the difference between a channel that generates noise and one that generates pipeline.
• Creativity and messaging instinct: You can generate the material and messages we need for the different channels. The material has to land with our German public sector audience.
• Language: Excellent German and English (C1). Fluent French, Italian or Spanish is a plus.

Benefits

• Competitive Compensation Package: We value your skills and expertise - enjoy a salary that reflects your impact.
• Ownership & Growth from Day One: Take on responsibility from the start, tackle exciting challenges, and accelerate your career with a steep learning curve.
• Offices in both German Startup cities: Offices in both, Berlin and Munich. Your home office is Berlin, but you are welcome to work from the Munich office anytime.
• Team Events & Culture: Join a vibrant team with fun social events, and a culture of open feedback and continuous learning.
• Exclusive Perks & Benefits: Stay active with an EGYM Wellpass / Urban Sports Club membership, plus enjoy discounts on top sustainability brands and Bike Leasing.
• Admin: Time commitment: Full-time Start date: ASAP Location: Berlin

We have a few things that matter to us, but we are not looking for a perfect checklist candidate. If you have built things, learned quickly and can show your impact, we would love to hear from you, even if your background does not match every point. Your team lead will be Ruth (Founder and CEO) Find more English Speaking Jobs in Germany on Arbeitnow.