Marketing Manager (m/f/d) DACH

ALLPLAN; München; On-site; EUR 70,000 - 95,000; Full time

Job summary

Allplan, a BIM design software provider, seeks a Marketing Manager DACH (m/f/d) to localise campaigns for Germany, Austria and Switzerland from Munich. You will drive demand gen, plan webinars, and coordinate across Sales, Product Marketing and Customer Success to optimise funnel metrics.

You will own reporting on KPIs, collaborate with Global Marketing to maintain brand consistency, and contribute to region-specific events and campaigns in a tech-driven environment.

Qualifications

• Several years of B2B marketing experience with a focus on demand generation.
• Proven track record in integrated online/offline campaigns including events and webinars.
• Hands-on with marketing automation and CRM systems and KPI-driven decisions.

Responsibilities

• Localise and roll out regional demand generation campaigns for the DACH region.
• Plan and execute prospect and lead generation programs, incl. webinars.
• Manage cross-channel execution and optimise based on pipeline metrics.
• Contribute to an integrated DACH marketing plan with regional priorities.
• Organise regional events and trade shows with the Hunter team in mind.
• Ensure consistent brand positioning and messaging with Global Marketing.
• Collaborate with Sales, Partner Management, Product Marketing, and Customer Success.
• Build reporting framework and translate CRM data into actionable improvements.

Skills

Demand generation

Campaign management

Marketing automation

CRM analytics

Tools

Marketo

Salesforce

Reporting dashboards

Job description

Marketing Manager DACH (m/f/d)

Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Key Responsibilities

• Localise, adapt and roll out global demand generation campaigns for the DACH region.
• Plan and execute your own prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
• Manage cross-channel execution and continuously optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
• Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
• Plan, organise and execute regional events and trade shows, with a strong focus on the needs of the Hunter sales team, including structured lead capture and handover to Sales.
• Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints together with Global Marketing.
• Collaborate closely with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
• Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.

Your Channels

• Email & Marketing Automation
• Paid Media & Social Media
• Web & Webinars
• Events & Trade Shows

Requirements

• Several years of experience in B2B marketing, ideally in software/SaaS or a technology-driven company, with a strong focus on demand generation and campaign management.
• Proven track record in planning and executing integrated online and offline programmes, including webinars, events, email, paid media and social.
• Hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce) and reporting/dashboard tools.
• Strong analytical and conceptual skills: you define KPIs, analyse funnel and campaign performance and derive clear actions.
• A hands-on, execution-driven mindset with a high level of ownership and a focus on measurable business impact.
• German at native or near-native level and fluent business English, both written and spoken.
• Ideally based in or near Munich, to work closely with our DACH team in the Munich office.

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