Media Buying Lead (Networks)

Madfish; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A digital marketing agency is seeking a Media Buying Lead to develop and execute a comprehensive traffic buying strategy across push, popunder, native, and banner formats. The selected candidate will lead a team of media buyers, allocating budgets, monitoring performance, and optimizing key metrics. This role requires expertise in traffic buying, strong analytical skills, and the ability to effectively collaborate with teams on technical specifications and campaigns. A deep understanding of various tracking systems is essential.

Qualifikationen

• Experience in strategy and management of traffic buying in various formats.
• Ability to allocate budgets and monitor campaign performance.
• Understanding of key performance metrics.

Aufgaben

• Develop and execute traffic buying strategy across different formats.
• Allocate budgets and monitor campaign performance.
• Analyze and optimize performance metrics.
• Lead and train a team of media buyers.

Kenntnisse

Traffic buying strategy

Budget allocation

Key metrics understanding

Finding new traffic sources

Team leadership

Technical understanding of landing pages

HTML/CSS/JS knowledge

Experience with trackers

Performance analysis

Tools

Binom

Keitaro

Voluum

Jobbeschreibung

We are looking for Media Buying Lead (Networks).

Requirements

• Experience in strategy and management of traffic buying in push, popunder, native, banner formats;
• Ability to allocate budgets across sources, tests, and active campaigns;
• Understanding of key metrics (ROI, CR, EPC, CTR, CPM, CPA, ARPU, etc.);
• Skills in finding new traffic sources, partners, and creative approaches;
• Experience leading a team of media buyers, task planning, control, and mentoring;
• Ability to build internal processes, guidelines, and checklists;
• Technical understanding of landing pages, pre-landers, and ability to perform basic edits;
• Basic knowledge of HTML/CSS/JS for adjusting blocks, buttons, forms, pixels, and tracking scripts;
• Understanding of domains, DNS, servers, SSL, FTP/SFTP/SSH;
• Experience configuring servers for landing pages and working with access rights;
• Experience with trackers (Binom, Keitaro, Voluum), postbacks, macros, and parameters;
• Understanding of traffic flow from source to postback and API integrations;
• Ability to work with designers and developers and prepare technical specifications;
• Experience working with KPIs, reporting, and reasoning of decisions.

Responsibilities

• Develop and execute traffic buying strategy across push, popunder, native, banner formats;
• Allocate budgets and monitor performance of campaigns and funnels;
• Analyze and optimize key performance metrics;
• Search for new traffic sources and strategic partners;
• Lead the team of media buyers, set tasks, control execution, and grow specialists;
• Train media buyers on analytics, testing, and funnel optimization;
• Build documented processes, guidelines, and workflow standards;
• Work with landers and pre-landers and apply necessary edits;
• Collaborate with designers, front-end developers, and engineers;
• Perform basic work with HTML/CSS/JS;
• Manage domains, DNS, servers, SSL and landing infrastructure;
• Set up tracking, postbacks, parameters, and optimize funnels;
• Analyze ads losing money and guide team corrections;
• Prepare technical specifications and validate delivery quality;
• Provide KPI reports, insights from tests, and propose improvements.