Marketing Lead, Germany

Blueprint Medicines; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

A global biotech firm is seeking a strategic marketing leader to oversee initiatives for AYVAKYT in Germany. This role requires extensive experience in the biotech/pharmaceutical industry, with a specific focus on project management and multi-channel marketing tactics. The ideal candidate will have a BA/BS degree, at least 10 years in the field, and demonstrate a commitment to patient-centric values. Successful execution of marketing strategies and strong collaboration with international teams are essential for driving product success.

Qualifikationen

• 10+ years of experience in biotech/pharmaceutical marketing.
• Experience in rare disease, hematology oncology, or allergy/immunology.
• Demonstrated success in executing multi-channel marketing.

Aufgaben

• Lead marketing initiatives for AYVAKYT and related projects.
• Manage local brand plan and cross-functional team collaboration.
• Track and report on key performance indicators.
• Oversee national congress strategy and execution.

Kenntnisse

Biotech/Pharmaceutical industry experience

Project management

Cross functional marketing

CRM tools (like Veeva)

Flexibility to travel

Ausbildung

BA/BS degree

MBA or equivalent experience

Tools

Veeva

Jobbeschreibung

Overview

Position type: Office-based, in alignment with BlueFlex model*

Reporting Line: Country Manager & Commercial Lead Germany

How will your role help us transform hope into reality?

You will lead the execution of key marketing projects related to the launched product AYVAKYT (avapritinib) in systemic mastocytosis (SM). The ultimate goal of these efforts is to drive product demand and optimize patient outcomes via promotional education to key stakeholders involved in patient care. Your time will be dedicated to complex project execution and strategic marketing and will require strong collaboration with Blueprint Medicine International and Blueprint partners. You will report to the Country Manager and Commercial Lead Germany.

Responsibilities

• Strategic and tactical marketing lead for Germany across various SM related initiatives, not just limited to brand focused projects.
• Leadership of the annual cross functional local brand plan (market access, medical affairs and marketing) in terms of process, content development, collaboration with country lead and international brand team.
• Lead timely execution of market development and promotional tactics related to the AYVAKYT growth in ISM and advanced systemic mastocytosis in Germany.
• Manage partner agency relationships, budgets and timelines to execute our brand strategy and respective tactics.
• Be a strong partner with international brand team to ensure alignment with brand strategy and strategic narrative.
• Offer key contributions to international strategic brand plans for AYVAKYT and pipeline assets including future launch preparation.
• Help set key performance indicators for strategy execution excellence and develop courses of action based on these metrics.
• Leadership of the German Marketing Team and the x‑fct local product team.
• Support design and delivery of brand associated primary market research to inform strategy and tactics.
• Lead the German congress taskforce team and oversight of all national congresses (namely DAK, DGHO etc.).
• Design and deliver the national Omnichannel strategy in line with our overall brand strategy.
• Design and monitor KPI tracking and provide recommendations on future digital investment strategies.
• Lead Product Communication strategy in close cooperation with national and international Communications/ PR.

Qualifications

• BA/BS degree required. Advanced degree, MBA, or other equivalent experience a plus.
• Minimum of 10 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities.
• Experience in rare disease, hematology oncology, or allergy/immunology a plus.
• Demonstrated track record of complex project management.
• Demonstrated track record designing and executing cross functional multi‑channel marketing and digital tactics.
• Experienced use of CRM‑Tools (like Veeva).
• Must be flexible to travel in Germany and Europe.

Additional Qualifications

• Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism.

Why Blueprint?

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?