Marketing Lead B2B Startup Studio | 6000month | Full Remote

ChapX Holding UG; Remote; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A startup holding company is seeking a Marketing role that consists of two main responsibilities: leading PLG inbound marketing for SocialKit and overseeing the marketing operations for ReactSquad. The position requires expertise in LinkedIn growth strategies and experience in managing paid acquisition campaigns. Candidates should demonstrate a strong performance mindset, team leadership capability, and native-level English proficiency. This role offers full remote working options and a clear growth path into higher-level marketing positions.

Leistungen

100% remote role with flexible working hours

High ownership and autonomy

Direct access to founders

Qualifikationen

• Experience in creator-led LinkedIn growth, showcasing lead-driven content.
• Ownership over B2B SaaS inbound, handling before-signup processes.
• Hands-on experience with LinkedIn Ads, managing campaigns end-to-end.

Aufgaben

• Operate at the HoldCo level across projects with a marketing focus.
• Own the PLG inbound funnel, optimizing for signups and engagement.
• Lead demand generation for ReactSquad, managing the marketing team.

Kenntnisse

Creator-led LinkedIn growth experience

B2B SaaS inbound ownership

LinkedIn Ads as an IC

Performance mindset

Team leadership

Strong copy

Native / near-native English

High ownership

Tools

Google Analytics

PostHog

HubSpot

Jobbeschreibung

EarlyNode is a holding company and startup studio. We buy & build B2B SaaS products while running a dev staffing agency (ReactSquad) as the cash-& talent-engine fuelling this machine.

Our two core current ventures (with 1 more venture coming per year) :

SocialKit : A new PLG SaaS that will be launched January 2026. SocialKit is a toolkit for B2B companies that want to skyrocket their organic reach on LinkedIn through employee advocacy.

ReactSquad : an established React staffing agency with an existing marketing team currently EarlyNodes CEO Nikolas Chapoupis is leading marketing in the future you would lead marketing fully.

Important :

We are a lean company. Everyone is hands-on. There are no pure people manager or strategist roles at EarlyNode. Everything below is currently done by Nikolas next to his other responsibilities.

Tasks

You will operate at the HoldCo level across projects. For now that concretely means a 50 / 50 split :

50% (about 20h / week) : SocialKit IC Founding Marketer (LinkedIn-first)

You own the PLG inbound funnel up to signup. This is not generic digital marketing. LinkedIn is your home base.

Core channels

• Daily organic LinkedIn content on your own profile
• Daily ghostwritten content for Nikolas as Founder @SocialKit
• LinkedIn Thought Leader Ads
• Collaborations with LinkedIn creators and influencers
• BOFU SEO (alternatives comparisons use cases) to capture high-intent demand

What you're responsible for

• Pre-signup funnel : posts ads email website copy
• Lead magnets and acquisition assets
• Landing page signup flow conversion optimization
• Basic paid acquisition and LinkedIn Ads (enough to run and iterate)

This is a creator-marketer role. You ship consistently and tie the work to signups.

50% (about 20h / week) : ReactSquad Marketing Lead (Team leadership IC Paid Ads)

You own demand generation for ReactSquad end-to-end. The goal is qualified pipeline and booked calls not vanity metrics. You lead the team and stay hands-on in paid acquisition.

Your team

• 1 full-time content marketer
• 1 part-time Webflow designer / developer
• 2 full-time video editors / graphic designers

Core growth drivers

• Paid acquisition (LinkedIn Ads and Google Ads)
• Founder-led marketing with our CTO Jan Hesters (YouTube LinkedIn)
• SEO and AEO (high-intent discovery)

What you're responsible for

• Run paid acquisition as IC work (account structure targeting creative direction testing iteration reporting)
• Manage Jans content engine (topic strategy briefs / scripts distribution repurposing)
• Own the SEO / AEO roadmap (what to publish why it matters and how it ties to pipeline)
• Improve the conversion path from ad / content to booked call (website landing pages CTAs)
• Maintain a weekly operating rhythm and reporting that maps work to outcomes (booked calls qualified leads CAC efficiency)

This is a hands-on role. You will be in the weeds lead the team with clear standards and personally drive paid performance.

Requirements

Must-have qualifications

• Creator-led LinkedIn growth experience : You post regularly and can point to content that drove leads pipeline or customers (not just impressions).
• B2B SaaS inbound ownership : Youve owned everything before signup (positioning / messaging landing pages lead magnets email capture CRO).
• LinkedIn Ads as an IC : You have hands-on experience running LinkedIn campaigns end-to-end (structure targeting creatives testing cadence reporting).
• Performance mindset : You optimize for signups booked calls qualified pipeline and cost efficiencynot vanity metrics.
• Team leadership : Youve led or coached a small team (content video web / design) and can run a weekly operating rhythm (briefs QA deadlines reviews).
• Strong copy : You can write clearly for B2B buyers (posts ads landing pages) and translate product value into offers that convert.
• Native / near-native English (written spoken) and comfortable on calls recording video.
• High ownership : You like being in the weeds and shipping weekly without needing lots of direction.

Nice-to-have qualifications

• Founding marketer / first growth hire at a B2B / SaaS (or very early stage) with measurable results.
• AEP & SEO chops : alternatives / comparisons / use-cases content that ranks and converts (AEO / LLM search awareness is a plus).
• Working with simple analytics stacks (GA4 PostHog HubSpot etc.) and basic attribution (UTMs how did you hear about us).

Benefits

What youll get

• 100% remote role with flexible working hours
• High ownership and autonomy : you will run the growth engine not just execute tasks
• Direct access to founders and fast decision-making (no corporate layers)
• The chance to build SocialKits inbound machine from scratch and scale ReactSquads demand gen

And also :

A clear growth path into Head of Marketing (HoldCo level) as EarlyNode expands

Please apply by sending a loom video to nikolas(at)earlynode(dot)com

where you tell us about you and relevant experiences you have.

Key Skills

• Sales Experience
• Customer Service
• Google Docs
• Management Experience
• Millennium
• Retail Sales
• Data Management
• Salon Software
• MINDBODY
• Sales Management
• Leadership Experience
• Yoga

Employment Type : Employee

Experience : years

Vacancy : 1