Paid Media Creative Strategist

Jobtailor; Deutschland; Remote; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor seeks a skilled paid creative strategist to own multi-channel creative strategy across Meta, TikTok, Google, and YouTube. You will identify audiences, hooks, formats, and offers to test and run a structured testing system across concepts, visuals, CTAs, and landing pages.

You will analyze performance to identify winners and underperformers, turning insights into hypotheses for the next round of concepts. Collaboration with the growth, design, and influencer teams is essential.

Qualifikationen

• 3+ years in paid creative strategy, performance marketing, or related role.
• Proven experience in paid social creative driving measurable performance.
• Strong understanding of Meta advertising and paid social creative.
• Experience building and running creative testing frameworks.
• Analytical, comfortable with paid media performance data.

Aufgaben

• Own creative strategy across Meta, TikTok, Google, YouTube, and other paid channels.
• Identify audiences, hooks, messaging angles, formats, and offers to test.
• Develop and run a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages.
• Analyze creative performance, identify winners and underperformers, and determine why.
• Turn insights into hypotheses for next round concepts to test.
• Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion.
• Write briefs, hooks, scripts, headlines, and ad copy aligned with messages.
• Partner with UGC and influencer teams to convert organic content into paid creative.
• Identify opportunities for whitelisting and partnership ads.
• Track ads, competitors, trends, and apply learnings to paid strategy.
• Collaborate with growth teams, motion designers, video editors, influencer and social teams.

Kenntnisse

Paid Creative Strategy

Performance Marketing

Creative Testing Frameworks

Copywriting for Ads

Meta Advertising

Creator Whitelisting

Attribution Platforms

Gen AI Tools

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Analytics Platforms

AI Content Tools

Jobbeschreibung

• Own creative strategy across Meta, TikTok, Google, YouTube, and other paid channels


• Identify audiences, insights, hooks, messaging angles, formats, and offers to test


• Develop and run a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages


• Analyze creative-level performance, identify winners and underperforming creative, and determine why


• Turn performance insights into hypotheses and the next round of concepts to test


• Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion


• Write creative briefs, hooks, scripts, headlines, and ad copy aligned with creative and product marketing messages


• Partner with UGC and influencer teams to convert strong organic content into paid creative


• Identify opportunities for whitelisting and partnership ads


• Track ads, competitors, trends, and creative patterns and apply learnings to paid creative strategy


• Collaborate with the growth team, motion designers, video editors, influencer team, and social team

Requirements

• 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role


• Proven experience developing paid social creative that drove measurable performance


• Strong understanding of Meta advertising and paid social creative


• Experience building and running creative testing frameworks


• Strong analytical skills and comfort working with paid media performance data


• Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging


• Strong understanding of TikTok, Instagram, YouTube, and internet culture


• Experience briefing and working with video editors, motion designers, designers, and creators


• Ability to move quickly from performance insight to creative hypothesis to test


• Comfortable operating independently in a fast-paced remote environment


• Genuine interest in AI and how people are using AI tools to create content


• Experience marketing AI, SaaS, creator, or prosumer products


• Experience scaling paid acquisition for a fast-growing consumer technology company


• Hands-on Meta media buying experience


• Experience with creator whitelisting / partnership ads


• Experience with attribution and analytics platforms


• Experience using Gen AI tools for creative ideation or production


• Strong knowledge of AI creator culture and the current generative AI landscape

Core Competencies

Demonstrates expertise in developing and executing paid creative strategies across platforms like Meta, TikTok, and YouTube, with a strong focus on performance marketing and creative testing frameworks. Proficient in copywriting and analyzing performance data to drive measurable results in fast-paced environments.

Highest-signal resume keywords

• Paid Creative Strategy


• Performance Marketing


• Creative Testing Frameworks


• Copywriting for Ads


• Meta Advertising

Hard Skills

• Creative Testing


• Performance Analysis


• Ad Copywriting


• Audience Insights


• Creative Concept Development


• Data Analysis


• Video Editing Collaboration


• SaaS Marketing


• Attribution Platforms


• Gen AI Tools

Soft Skills

• Analytical Skills


• Independent Work


• Collaboration

Industry Keywords

• UGC


• Creator-Led Ads


• Social-Native Ads


• Consumer Technology


• Internet Culture

Tools & Technologies

• Meta Ads Manager


• TikTok Ads


• YouTube Ads


• Analytics Platforms


• AI Content Tools