Growth Marketing Manager, Performance

Jobtailor; Deutschland; Remote; EUR 78.000 - 103.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Growth Marketing Manager to plan, launch, and optimize multi-channel campaigns across paid media, email, and landing pages. You will own HubSpot campaigns, landing pages, forms, and automation while ensuring data integrity and trusted reporting.

You'll lead agency relationships, create AI-assisted copy, and present performance insights to leadership. A Bachelor’s in Marketing or Advertising and hands-on HubSpot experience are required.

Qualifikationen

• 4-7 years of marketing experience, with meaningful time in a startup or fast-paced environment.
• 3+ years of hands-on HubSpot experience, including workflows, reporting, and campaign builds.
• Proven experience owning paid media, email marketing, or conversion rate optimization as a primary responsibility, not just a supporting task.
• Experience managing or mentoring at least one direct report or contractor.
• Bachelor's degree in Marketing, Advertising, or a related field.

Aufgaben

• Plan, launch, and optimize multi-channel campaigns across paid media, email, and landing pages, owning results against pipeline and lead targets.
• Manage day-to-day execution of HubSpot campaigns, including landing pages, forms, email nurture sequences, and workflow logic.
• Own HubSpot data integrity, including lead and deal data accuracy, attribution hygiene, and trusted reporting.
• Manage agency and contractor relationships for creative and paid media from briefing through asset delivery.
• Direct the creation of email and ad copy using AI tools like Claude alongside the content team.
• Build and present weekly and monthly performance reporting with insights and recommendations to leadership.
• Partner with the Senior Director of Growth Marketing on channel strategy, budget allocation, and testing roadmaps.
• Evaluate what is working and what to cut based on data.

Kenntnisse

HubSpot Campaign Management

Paid Media Ownership

Email Marketing Strategy

Data Integrity Management

Project Management with Asana

AI Tools Utilization

Analytics & Reporting

Conversion Rate Optimization

Ausbildung

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Tools

HubSpot

Google Ads

LinkedIn Ads

Facebook Ads

SEMrush

Google Analytics

Asana

Claude

Jobbeschreibung

• Plan, launch, and optimize multi-channel campaigns across paid media, email, and landing pages, owning results against pipeline and lead targets
• Manage day-to-day execution of HubSpot campaigns, including landing pages, forms, email nurture sequences, and workflow logic
• Own HubSpot data integrity, including lead and deal data accuracy, attribution hygiene, and trusted reporting
• Manage agency and contractor relationships for creative and paid media from briefing through asset delivery
• Direct the creation of email and ad copy using AI tools like Claude alongside the content team
• Build and present weekly and monthly performance reporting with insights and recommendations to leadership
• Partner with the Senior Director of Growth Marketing on channel strategy, budget allocation, and testing roadmaps
• Evaluate what is working and what to cut based on data

Requirements

• 4-7 years of marketing experience, with meaningful time in a startup or fast-paced environment
• 3+ years of hands-on HubSpot experience, including workflows, reporting, and campaign builds
• Proven experience owning paid media, email marketing, or conversion rate optimization as a primary responsibility, not just a supporting task
• Experience managing or mentoring at least one direct report or contractor
• Bachelor's degree in Marketing, Advertising, or a related field
• Experience with project management tools like Asana
• Experience using AI to speed up processes and automate tasks
• Working knowledge of Google Ads, LinkedIn Ads, Facebook Ads, SEMrush, Google Analytics, and Claude
• Strong grasp of marketing funnels and KPIs like CPL, pipeline, and revenue
• Comfort working with imperfect data and improving it rather than waiting for someone else to fix it
• Must have a permanent address in one of the listed hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, Washington, Colorado, Massachusetts, North Carolina, Pennsylvania, or DC

Core Competencies

Demonstrates expertise in multi-channel campaign management, particularly within HubSpot, focusing on data integrity, performance reporting, and optimization strategies. Proven ability to lead teams and manage agency relationships while leveraging AI tools for enhanced marketing efficiency.

Highest-signal resume keywords

• HubSpot Campaign Management
• Paid Media Ownership
• Email Marketing Strategy
• Data Integrity Management
• Project Management with Asana

Hard Skills

• Campaign Optimization
• Conversion Rate Optimization
• Marketing Funnel Analysis
• KPI Measurement
• Workflow Logic in HubSpot
• Email Nurture Sequences
• Attribution Hygiene
• Performance Reporting
• AI Tools Utilization
• Data Accuracy Improvement

Soft Skills

• Leadership
• Mentoring
• Collaboration
• Communication
• Analytical Thinking

Certifications & Qualifications

• Bachelor's Degree in Marketing
• Bachelor's Degree in Advertising

Industry Keywords

• Multi-Channel Campaigns
• Startup Environment
• Pipeline Targets
• Lead Targets
• Creative Asset Management

Tools & Technologies

• HubSpot
• Google Ads
• LinkedIn Ads
• Facebook Ads
• SEMrush
• Google Analytics
• Asana
• Claude