Marketing Design Lead

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Lead Nibble is seeking a senior leader to head the Paid Media Design team in Germany. You will shape creative strategy, collaborate with User Acquisition and Creative Marketing, and ensure policy compliance and AI disclosure across all channels.

The role entails translating growth targets into quarterly OKRs, managing localization hubs, and scaling operations with in-house and contracted teams. You will drive innovative creative strategies, integrate AI-created and UGC content, and optimize

Qualifikationen

• 3+ years in performance creative for paid social.
• Hands-on experience running production on Meta, TikTok, or Google inside a performance loop.
• 1+ years with direct reports.
• Experience running 1:1s, PDPs, and performance reviews.
• Understanding of CTR, pROAS, CAC, and hook rate.
• Experience scaling creative through concept frameworks, multiple executions, refresh cadence, and reuse across formats and placements.
• Experience with demand forecasting and scope assessment.
• Ability to close capacity gaps through contractors or hiring.
• Experience building with AI alongside engineers.
• Strong knowledge of Meta, Google, and TikTok, including ad policy and AI-disclosure requirements.
• Experience with quarterly OKR planning.
• English language learning is supported, but no explicit English proficiency requirement is stated.

Aufgaben

• Lead Nibble’s Paid Media Design team and shape creative ideas that drive business goals while working closely with User Acquisition and Creative Marketing
• Ensure creative quality, platform-policy compliance, AI disclosure, and brand safety across channels and locales
• Translate growth and paid-media targets into quarterly OKRs and individual team goals
• Manage localization, motion, and creative-design hubs and allocate capacity across in-house staff and contractors
• Plan scaling and localization cycles, launches, and team capacity
• Conduct reviews, onboarding, personal development plans, and regular 1:1s
• Develop creative strategies, test tools, and integrate UGC, in-house production, and AI-created creative
• Identify and scale winning approaches across Meta, TikTok, Google, and other platforms

Kenntnisse

Performance Creative for Paid Social

Meta, TikTok, Google Ads

Direct Reports

1:1s & PDPs

CTR/ROAS/CAC

Creative Scaling Frameworks

Demand Forecasting

Hiring & Contractor Mgmt

AI in Creative Production

Ad Policy & AI Disclosure

OKR Planning

Localization

Team Leadership

Jobbeschreibung

• Lead Nibble’s Paid Media Design team


• Shape creative ideas that drive business goals while working closely with User Acquisition and Creative Marketing


• Ensure creative quality, platform-policy compliance, AI disclosure, and brand safety across channels and locales


• Translate growth and paid-media targets into quarterly creative OKRs and individual team goals


• Manage localization, motion, and creative-design hubs and allocate capacity across in-house staff and contractors


• Plan scaling and localization cycles, launches, and team capacity


• Conduct reviews, onboarding, personal development plans, and regular 1:1s


• Develop creative strategies, test tools, and integrate UGC, in-house production, and AI-created creative


• Identify and scale winning approaches across Meta, TikTok, Google, and other platforms

Requirements

• 3+ years in performance creative for paid social


• Hands-on experience running production on Meta, TikTok, or Google inside a performance loop


• 1+ years with direct reports


• Experience running 1:1s, PDPs, and performance reviews


• Understanding of CTR, pROAS, CAC, and hook rate


• Experience scaling creative through concept frameworks, multiple executions, refresh cadence, and reuse across formats and placements


• Experience with demand forecasting and scope assessment


• Ability to close capacity gaps through contractors or hiring


• Experience building with AI alongside engineers


• Strong knowledge of Meta, Google, and TikTok, including ad policy and AI-disclosure requirements


• Experience with quarterly OKR planning


• English language learning is supported, but no explicit English proficiency requirement is stated

Core Competencies

Demonstrates expertise in leading creative teams for paid media, with a strong focus on performance metrics, creative strategy development, and compliance with platform policies. Proficient in managing team dynamics, setting OKRs, and integrating innovative tools such as AI in creative production.

Highest-signal resume keywords

• Performance Creative for Paid Social


• Meta, TikTok, and Google Advertising


• Creative Strategy Development


• Quarterly OKR Planning


• Team Management and Development

ATS Optimization Keywords

Hard Skills

• Creative Strategy


• Performance Metrics Analysis


• Demand Forecasting


• Concept Frameworks


• AI Integration in Creative Production


• Localization Management


• Creative Quality Assurance


• Ad Policy Compliance


• Capacity Management


• Performance Review Execution

Soft Skills

• Leadership


• Collaboration


• Communication


• Mentoring


• Problem-Solving

Industry Keywords

• User Acquisition


• Creative Marketing


• Paid Media


• CTR


• PROAS


• CAC


• Hook Rate


• Creative OKRs


• In-House Production


• UGC