Manager Strategy & Business Development (m/f/d)

CYBEX GMBH; Bayreuth; On-site; EUR 90,000 - 130,000; Full time

Job summary

CYBEX, based in Bayreuth, seeks a Strategic Manager to drive analytics, growth opportunities, and strategic initiatives across the VP level and C-Suite. You will shape market insights, support sales strategies, and lead key projects with cross-functional teams in a dynamic consumer goods environment.

The role emphasizes strong numeracy, ownership, and bilingual communication in English and German, with collaboration across product, commercial, and R&D functions.

Qualifications

• University degree in Business Administration, Finance, Engineering, or equivalent.
• Several years of relevant experience in an analytical business function (e.g. Business Management, Corporate Development, Consulting, Private Equity, Sales/Product Management).
• Industry experience in consumer goods is essential.
• Strong numerical and analytical skills with a solid grasp of KPIs and financial modeling.
• Proven track record in sales, business development, M&A transactions and/or product management.
• Excellent conceptual and problem-solving skills combined with hands‑on execution.
• Strong communication and presentation abilities at management level.
• High sense of ownership, strategic mindset, and ability to thrive in dynamic environments.
• Fluent in English and German.

Responsibilities

• Develop business cases, forecasts, deviation and KPI analyses for the VP Strategic and New Business Development and C-Level.
• Identify growth opportunities, market trends, and efficiency improvements.
• Prepare decision-making documents and strategic recommendations for the VP Strategic and New Business Development and C-Level.
• Support the design and execution of sales strategies.
• Analyze customer segments, product performance, markets, and competitors.
• Optimize sales processes and develop new go-to-market approaches.
• Prepare Pricing strategy together with Chief Commercial Office.
• Collaborate with product management and R&D on new product launches.
• Conduct market and trend analyses to shape the product strategy.
• Create business plans for new product ideas and features.
• Lead strategic projects on behalf of the VP Strategic and New Business Development and C-Level.
• Support preparations of management meetings, investor discussions, and presentations.

Skills

Analytical thinking

Communication & presentation

Ownership mindset

Sales/business development

Education

University degree in Business Administration, Finance, Engineering, or equivalent

Job description

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Manager Strategy & Business Development (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

Strategic Steering & Analysis:

• Develop business cases, forecasts, deviation and KPI analyses for the VP Strategic and New Business Development and C-Level
• Identify growth opportunities, market trends, and efficiency improvements
• Prepare decision-making documents and strategic recommendations for the VP Strategic and New Business Development and C-Level

Sales & Business Development:

• Support the design and execution of sales strategies
• Analyze customer segments, product performance, markets, and competitors
• Optimize sales processes and develop new go-to-market approaches
• Prepare Pricing strategy together with Chief Commercial Office
• Collaborate with product management and R&D on new product launches
• Conduct market and trend analyses to shape the product strategy
• Create business plans for new product ideas and features

Project & Stakeholder Management:

• Lead strategic projects on behalf of the VP Strategic and New Business Development and C-Level
• Support preparations of management meetings, investor discussions, and presentations

Your stroll to CYBEX:

• University degree in Business Administration, Finance, Engineering, or equivalent
• Several years of relevant experience in an analytical business function (e.g. Business Management, Corporate Development, Consulting, Private Equity, Sales/Product Management)
• Industry experience in consumer goods is essential
• Strong numerical and analytical skills with a solid grasp of KPIs and financial modeling
• Proven track record in sales, business development, M&A transactions and/or product management
• Excellent conceptual and problem-solving skills combined with hands‑on execution
• Strong communication and presentation abilities at management level
• High sense of ownership, strategic mindset, and ability to thrive in dynamic environments
• Fluent in English and German

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.