Customer Lifecycle Marketing Manager

Jobtailor; Deutschland; Remote; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior B2B marketing professional to own lifecycle and retention strategies across multi-channel campaigns. The role focuses on engagement, adoption, and customer satisfaction within the financial technology space, leveraging Gemini and marketing automation tools.

The candidate should bring 5+ years of B2B marketing experience, strong analytics, and project management skills to drive cross-functional impact in a fast-paced environment.

Qualifikationen

• 5+ years of B2B marketing experience.
• Financial Industry, Payments or Fintech experience.
• Lifecycle/retention strategies across digital and multi-channel campaigns.
• Experience using marketing automation technology.
• Strong quantitative, analytical, and pipeline management skills.
• Excellent organizational, communication, and interpersonal skills.
• Master's degree preferred.
• Experience with Gemini or marketing-related software.
• Openness to utilizing technical skills to apply operational efficiencies and increase marketing intelligence.

Aufgaben

• Develop and implement ongoing programs and campaigns to enhance customer engagement, adoption, and retention.
• Build and execute multi-channel campaigns to increase adoption, ongoing usage, customer retention, and satisfaction.
• Spend time with customers to understand pain points, improve customer experience, and tailor adoption strategies.
• Track product usage, churn rates, and retention rates to evaluate lifecycle initiatives and optimize investments.
• Partner with the business and Digital Marketing team to align on customer engagement strategies and execution.
• Manage risks and resolve issues impacting deliverables or objectives.
• Deliver campaigns on time and on budget while ensuring efficient resource management.
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.
• Develop and execute the full lifecycle marketing plan across North American Mobility customers.

Kenntnisse

B2B Marketing

Lifecycle Marketing

Marketing Automation

Data Analysis

Project Management

Stakeholder Influence

Ausbildung

Bachelor’s Degree in Business/Marketing

Master's Degree Preferred

Tools

Gemini

Marketing Automation Software

Jobbeschreibung

• Develop and implement ongoing programs and campaigns that enhance customer engagement, adoption, and retention
• Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage, customer retention, and satisfaction
• Spend time with customers to understand pain points, improve customer experience, and tailor adoption strategies
• Track product usage, churn rates, and retention rates to evaluate lifecycle initiatives and optimize investments
• Partner with the business and Digital Marketing team to align on customer engagement strategies and execution
• Manage risks and resolve issues impacting deliverables or objectives
• Deliver campaigns on time and on budget while ensuring efficient resource management
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions
• Develop and execute the full lifecycle marketing plan across North American Mobility customers

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of B2B marketing experience
• Experience ideally in the Financial Industry, Payments or Fintech
• Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
• Experience using marketing automation technology
• Strong quantitative, analytical, and pipeline management skills
• Ability to synthesize data into actionable insights
• Excellent organizational, communication, and interpersonal skills
• Ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments
• Master's Degree preferred
• Experience with Gemini or marketing-related software
• Openness to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

Core Competencies

Demonstrates expertise in developing and executing multi-channel customer engagement strategies, with a strong focus on lifecycle marketing and retention in the Financial Industry. Proficient in utilizing marketing automation technology and data analysis to drive customer satisfaction and optimize campaign performance.

Highest-signal resume keywords

• B2B Marketing Experience
• Lifecycle Marketing Strategies
• Marketing Automation Technology
• Quantitative Analysis Skills
• Project Management

ATS Optimization Keywords

Hard Skills

• Lifecycle Marketing
• Customer Retention Strategies
• Data Analysis
• Campaign Management
• Multi-Channel Campaigns
• Customer Engagement
• Pipeline Management
• Operational Efficiencies
• Customer Experience Improvement
• Budget Management

Soft Skills

• Organizational Skills
• Communication Skills
• Interpersonal Skills
• Stakeholder Influence
• Adaptability

Certifications & Qualifications

• Bachelor’s Degree in Business
• Bachelor’s Degree in Marketing
• Master's Degree Preferred

Industry Keywords

• Financial Industry
• Payments
• Fintech
• Customer Adoption
• Customer Satisfaction

Tools & Technologies

• Gemini
• Marketing Automation Software