Director, Lifecycle Marketing

Jobtailor; Deutschland; Hybrid; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior marketing leader to head Email and SMS programs for a portfolio of clients in Germany. You will drive campaign strategy, oversee cross-functional teams, and ensure top-tier execution across lifecycle channels. You will mentor managers, optimize performance, and align delivery with client objectives.

The role emphasizes data-driven decision making, stakeholder management, and continuous improvement through new tactics and technology partnerships.

Qualifikationen

• 10+ years of experience in Email & SMS Marketing roles.
• Proven track record of executing successful campaigns.
• 3–4 years of management experience.
• Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors.
• Klaviyo, Braze, Iterable, or SFMC experience is a bonus.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint.
• Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills.
• Ability to work effectively with external and internal teams.

Aufgaben

• Lead a selection of clients and align account team recommendations with client objectives.
• Build and maintain relationships with senior client stakeholders.
• Partner with internal leadership to address escalations and resolve issues.
• Identify high-value opportunities to present, connect, and meet with key client stakeholders.
• Oversee client onboarding, offboarding, and account transitions.
• Ensure accurate and efficient delivery of Email & SMS operations requirements, including tracking and deliverability.
• Partner with other agency teams to provide best-in-class client guidance.
• Provide feedback, coaching, and evaluation for team members.
• Conduct weekly 1:1 meetings and support team members' goals and tasks.
• Manage client relationships, product delivery, team building, and career growth.
• Collaborate with Pod Leaders and Directors to achieve financial targets and manage staffing, allocations, and client margin.
• Monitor industry, consumer, platform, and vertical trends.
• Implement innovative tactics and technologies to improve campaign effectiveness.
• Develop thought leadership plans for the channel and Email & SMS team.
• Develop client education strategies focused on advanced Email & SMS techniques.
• Apply market developments, emerging trends, and industry best practices to client strategies.
• Oversee integration and optimization of Email, SMS, in-app, push, and other lifecycle marketing channels.
• Enhance customer engagement, loyalty, and lifetime value through holistic, data-driven strategies

Kenntnisse

Email Marketing

SMS Marketing

Client Relationship Management

Data Analysis

Team Leadership

Tools

Email Marketing Platforms

SMS Marketing Platforms

Onsite Messaging Vendors

Jobbeschreibung

• Lead a selection of clients and align account team recommendations with client objectives
• Build and maintain relationships with senior client stakeholders
• Partner with internal leadership to address escalations and resolve issues
• Identify high-value opportunities to present, connect, and meet with key client stakeholders
• Oversee client onboarding, offboarding, and account transitions
• Ensure accurate and efficient delivery of Email & SMS operations requirements, including tracking and deliverability
• Partner with other agency teams to provide best-in-class client guidance
• Provide feedback, coaching, and evaluation for team members
• Conduct weekly 1:1 meetings and support team members' goals and tasks
• Manage client relationships, product delivery, team building, and career growth
• Collaborate with Pod Leaders and Directors to achieve financial targets and manage staffing, allocations, and client margin
• Monitor industry, consumer, platform, and vertical trends
• Implement innovative tactics and technologies to improve campaign effectiveness
• Develop thought leadership plans for the channel and Email & SMS team
• Develop client education strategies focused on advanced Email & SMS techniques
• Apply market developments, emerging trends, and industry best practices to client strategies
• Oversee integration and optimization of Email, SMS, in-app, push, and other lifecycle marketing channels
• Enhance customer engagement, loyalty, and lifetime value through holistic, data-driven strategies

Requirements

• 10+ years of experience in Email & SMS Marketing roles
• Proven track record of executing successful campaigns
• 3–4 years of management experience
• Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors
• Klaviyo, Braze, Iterable, or SFMC experience is a bonus
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives
• Excellent communication and interpersonal skills
• Ability to work effectively with external and internal teams

Core Competencies

Demonstrates expertise in Email and SMS Marketing, with a strong focus on campaign execution, client relationship management, and team leadership. Proficient in utilizing analytics tools to inform marketing strategies and enhance customer engagement.

Highest-signal resume keywords

• Email Marketing
• SMS Marketing
• Client Relationship Management
• Data Analysis
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Campaign Execution
• Analytics Tools
• Email Service Provider (ESP)
• SMS Platform (SMP)
• Google Suite
• Microsoft Excel
• Microsoft PowerPoint
• Klaviyo
• Braze
• Iterable

Soft Skills

• Communication Skills
• Interpersonal Skills
• Multitasking
• Time Management

Industry Keywords

• Client Onboarding
• Client Offboarding
• Lifecycle Marketing
• Customer Engagement
• Data-Driven Strategies

Tools & Technologies

• Email Marketing Platforms
• SMS Marketing Platforms
• Onsite Messaging Vendors