Customer Marketing Manager

Jobtailor; Deutschland; Remote; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

PDQ is seeking an experienced Customer Marketing Leader to steer programs across the full customer lifecycle, driving loyalty, retention, and advocacy. You will mentor a team and partner with cross-functional groups to deliver integrated marketing initiatives.

You will manage engagement, cross-sell, and upsell metrics while developing customer stories and success narratives to fuel growth. A data-driven, collaborative leader is required.

Qualifikationen

• 7+ years of marketing experience, ideally in a high-growth B2B SaaS environment.
• Bachelor's degree (or equivalent) in marketing, business, or related field.
• Proven experience in creating and managing customer marketing programs from onboarding to renewal.
• Previous leadership or management experience with team mentorship.
• Strong analytical skills to interpret data and drive decisions.
• Outstanding written and verbal communication across teams.
• Candidates must reside in one of PDQ’s open states.

Aufgaben

• Develop, implement, and oversee customer marketing programs and initiatives targeting PDQ’s customer base.
• Build and oversee customer marketing strategy across the customer lifecycle to drive loyalty, retention, expansion, and advocacy.
• Partner with email, content, product marketing, and marketing operations teams on integrated marketing efforts.
• Manage, guide, mentor, and support a team of Customer Marketing professionals.
• Oversee engagement, cross-sell, and upsell goals across owned and self-serve accounts.
• Create and deploy surveys and feedback programs such as NPS.

Kenntnisse

Customer Marketing

Team Leadership

B2B SaaS

Lifecycle Campaigns

Data Analysis

NPS/CSAT

Marketing Metrics

Ausbildung

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Jobbeschreibung

• Develop, implement, and oversee customer marketing programs and initiatives targeting PDQ’s customer base
• Build and oversee customer marketing strategy across the customer lifecycle to drive loyalty, retention, expansion, and advocacy
• Partner with email, content, product marketing, and marketing operations teams on integrated marketing efforts
• Manage, guide, mentor, and support a team of Customer Marketing professionals
• Oversee engagement, cross-sell, and upsell goals across owned and self-serve accounts
• Create and deploy surveys and feedback programs such as NPS
• Collaborate with product and customer success teams on onboarding, product adoption, engagement, expansion, and renewals
• Own marketing-driven cross-sell and increase product SKU adoption
• Develop and manage customer success stories and testimonials and identify customer advocates
• Plan and execute customer-facing events and community programs, including webinars and user conferences
• Own lifecycle marketing campaigns including onboarding nurture, renewal reminders, win-back, and at-risk account outreach
• Own and report on Customer Marketing metrics including NRR, logo retention, NPS/CSAT, expansion pipeline, and advocacy participation
• Define and maintain customer segmentation and lifecycle stage frameworks
• Analyze program performance, set benchmarks, optimize tests, and present results to leadership
• Analyze product usage and customer data to identify pain points and implement improvements

Requirements

• 7+ years of marketing experience, ideally in a high-growth B2B SaaS environment
• Bachelor's degree (or equivalent) in marketing, Business, or related field
• Proven experience in creating and managing customer marketing programs from customer onboarding to renewal
• Previous leadership or management experience, with a strong ability to inspire and mentor a team
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Outstanding communication skills (verbal and written)
• Demonstrated ability to lead and collaborate across teams, driving results in a fast-paced environment
• Candidates must reside in one of PDQ’s open states: Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin
• Most full-time roles do not qualify for employment visa sponsorship

Core Competencies

Demonstrates expertise in developing and managing customer marketing programs throughout the customer lifecycle, with a strong focus on data-driven decision-making and team leadership. Proficient in analyzing customer data to enhance engagement and retention strategies.

Highest-signal resume keywords

• Customer Marketing Strategy
• Data Analysis
• Team Leadership
• B2B SaaS Experience
• Lifecycle Marketing Campaigns

Hard Skills

• Customer Segmentation
• NPS/CSAT Analysis
• Program Performance Optimization
• Customer Onboarding
• Cross-Sell and Upsell Strategies
• Customer Advocacy Development
• Marketing Metrics Reporting
• Event Planning and Execution
• Feedback Program Implementation
• Customer Success Management

Soft Skills

• Outstanding Communication Skills
• Team Mentoring
• Collaboration
• Analytical Thinking
• Inspiring Leadership

Certifications & Qualifications

• Bachelor's Degree in Marketing
• Bachelor's Degree in Business

Industry Keywords

• B2B
• SaaS
• Customer Loyalty
• Customer Retention
• Customer Engagement
• Customer Expansion
• Customer Feedback
• Customer Success
• Marketing Operations
• High-Growth Environment