Lifecycle Marketing Executive

Jobtailor; Deutschland; Remote; EUR 48.000 - 72.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a CRM Lifecycle Manager in Germany to build and run multi-channel campaigns using Braze. You will design customer journeys, segments, and templates while ensuring high-quality content and visuals in collaboration with the Design team.

You will QA campaigns end-to-end, monitor KPIs, and deliver actionable insights. A data-driven, detail-oriented, collaborative approach is essential to drive LTV, upsell, and cross-sell across verticals.

Qualifikationen

• 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business.
• Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines.
• Self-starter and clear communicator who enjoys collaborating across teams.

Aufgaben

• Build, schedule, and send lifecycle campaigns across email, SMS, and other channels.
• Set up customer journeys, audience segments, and messaging templates in Braze.
• Manage campaign timelines and keep stakeholders updated.
• QA campaigns end-to-end before launch, including content, links, segments, and rendering.
• Produce and adapt campaign copy with internal teams.
• Build campaign visuals with the customer engagement platform and Design team.
• Maintain consistent, high-quality creative across campaigns.
• Support the CRM Manager in executing lifecycle strategy for assigned verticals.
• Contribute campaign recommendations to grow lifetime value, upsell, and cross-sell.
• Build and run the test-and-learn roadmap.
• Pull campaign reporting from the customer engagement platform and Tableau.
• Track campaign performance against KPIs and share results, learnings, and performance updates.

Kenntnisse

Lifecycle Campaign Management

Braze Platform Experience

Campaign Performance Tracking

Audience Segmentation

Cross-Functional Collaboration

Tools

Braze

Tableau

Customer Engagement Platform

Jobbeschreibung

• Build, schedule, and send lifecycle campaigns across email, SMS, and other channels
• Set up customer journeys, audience segments, and messaging templates in Braze
• Manage campaign timelines and keep stakeholders updated
• QA campaigns end-to-end before launch, including content, links, segments, and rendering
• Produce and adapt campaign copy with internal teams
• Build campaign visuals with the customer engagement platform and Design team
• Maintain consistent, high-quality creative across campaigns
• Support the CRM Manager in executing lifecycle strategy for assigned verticals
• Contribute campaign recommendations to grow lifetime value, upsell, and cross-sell
• Build and run the test-and-learn roadmap
• Pull campaign reporting from the customer engagement platform and Tableau
• Track campaign performance against KPIs and share results, learnings, and performance updates

Requirements

• 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
• Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
• Self-starter and clear communicator who enjoys collaborating across teams
• Comfortable working with data and quick to learn new tools
• Hands-on experience with Braze or an equivalent customer engagement platform (nice to have)

Core Competencies

Demonstrates expertise in building and managing lifecycle campaigns across multiple channels, utilizing customer engagement platforms like Braze to optimize customer journeys and track performance metrics. Strong organizational skills and attention to detail ensure timely delivery of high-quality campaign content and visuals.

Highest-signal resume keywords

• Lifecycle Campaign Management
• Braze Platform Experience
• Campaign Performance Tracking
• Audience Segmentation
• Cross-Functional Collaboration

Hard Skills

• Campaign Copy Production
• Customer Journey Setup
• KPI Tracking
• Campaign QA
• Data Analysis

Soft Skills

• Highly Organized
• Detail-Oriented
• Clear Communicator
• Self-Starter
• Collaborative

Industry Keywords

• D2C Business
• Lifecycle Strategy
• Campaign Recommendations
• Upsell
• Cross-Sell

Tools & Technologies

• Braze
• Tableau
• Customer Engagement Platform