Lead Professional, Brand Marketing, Running & Training (Agile), AGS

Nike Inc; Berlin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Nike Inc in Germany is seeking a Lead Professional, Brand Marketing for AGS to shape consumer-led strategies and brand plans across Germany, Austria and Switzerland, with a focus on Running.

You will lead cross-functional projects, influence stakeholders, and bring consumer, cultural and marketplace insights into planning, while collaborating with teams across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales.

Qualifications

• Experienced brand marketer with strong fundamentals from planning to execution.
• Able to lead through influence in a cross-functional org.
• Curious about sport, culture and consumer behavior.
• Experience building relationships with athletes, partners, communities or creators.

Responsibilities

• Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities.
• Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact.
• Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy.
• Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant to the next generation of athletes*.

Skills

Brand marketing

Cross-functional leadership

Consumer insights

Project leadership

Youth culture

Partnerships

Job description

Are you ready to shape how Nike connects with the next generation of athletes* through sport across Germany, Austria and Switzerland?

As Lead Professional, Brand Marketing, AGS, you will build consumer-led strategies and brand plans, lead complex cross-functional work and drive some of Nike's most important Running priorities across AGS.

The role will primarily focus on Running, reflecting the category’s scale and strategic importance across AGS, while flexing into Training and other brand priorities when needed. Nike is looking for an experienced, consumer-first brand marketer who can move independently from insight to strategy, integrated planning, execution and evaluation. The ideal candidate understands youth culture and evolving consumer behaviors, and knows how brands build relevance with the next generation of athletes*.

This is a senior individual contributor role with no direct people-management responsibility. Success comes from leading projects, influencing stakeholders and bringing cross-functional teams together around a shared vision.

WHO YOU'LL WORK WITH

The Lead Professional will be part of the AGS Brand Marketing team and report directly to the Director, Brand Marketing, Running, Training & Agile, AGS.

They will work closely with local and EMEA Brand Marketing teammates and collaborate with partners across Retail Brand, Sports Marketing,Communications, Energy Marketing and Sales. They will also build relationships with agencies, communities, athletes, creators and other external organizations.

WHO WE'RE LOOKING FOR

The ideal candidate is an experienced brand marketer with strong brand-management fundamentals and a proven ability to lead work from planning through execution. They are comfortable navigating a complex, cross-functional organization and leading through influence.

They are curious about sport, culture and consumer behavior, and understand how brands build relevance, participation and connection with the next generation of athletes*.

They'll bring:

• A track record in brand marketing, including ownership of complex, high-visibility work from strategy through execution.

• A strong consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans.

• Demonstrated project leadership, bringing cross-functional teams, agencies and stakeholders together behind a shared vision.

• Strategic and creative judgement, paired with the operational discipline to manage timelines, budgets and dependencies.

• A strong understanding of youth culture and evolving consumer behaviors in Germany.

• Experience building and managing external relationships with athletes, partners, communities or creators.

• Experience in creator strategy, digital culture or culturally relevant partnerships is valued.

• A collaborative, proactive approach, with the confidence to challenge familiar thinking constructively.

• A deep passion for and understanding of sport. Experience in Running or Training is welcome but is not a substitute for strong brand-marketing capability.

WHAT YOU'LL WORK ON

You will lead key Running growth platforms, priority projects and seasonal work, bringing experienced brand leadership and fresh perspectives to the team.

Key responsibilities include:

• Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities.

• Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact.

• Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy.

• Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant to the next generation of athletes*.

• Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan.

• Connect EMEA and Global priorities with local consumer needs and marketplace opportunities.

• Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team.

• Flex into Training and broader AGS priorities when business needs require it.