Senior Brand Manager

Trust in SODA; Berlin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Trust in SODA, a leading German digital consumer business, seeks an experienced Senior Brand Manager to own brand marketing. You will turn strategic direction into high-quality, full-funnel campaigns across channels, working with internal teams, agencies and external partners.

You'll own the brand, blending strategic thinking, creativity and data to strengthen positioning, engage customers and drive measurable growth in the German market.

Qualifications

• Several years of experience in a brand marketing or senior marketing role.
• Strong understanding of brand strategy and digital positioning.
• Hands-on experience planning and delivering integrated, multi-channel campaigns.
• Analytical mindset using data and customer insights to guide decisions.
• Fluency in German and English.

Responsibilities

• Bring the brand strategy to life across channels and customer touchpoints with a consistent, distinctive experience.
• Lead integrated campaigns from planning through execution across the full funnel.
• Collaborate with Media, CRM, Product, Creative and external partners to ensure a seamless customer experience.
• Own budgets, prioritize investment and measure impact to maximise results.
• Partner with agencies and internal teams to deliver high-quality marketing communications.

Skills

Brand marketing

Campaign management

Data-driven

Cross-functional teamwork

Job description

Shape a leading digital brand and turn strategy into campaigns that make an impact.

We're looking for an experienced Senior Brand Manager to take ownership of brand marketing for one of Germany's leading digital consumer businesses.

This is a hands-on role for someone who enjoys being close to the work. You'll take strategic direction and turn it into high-quality, full-funnel campaigns and creative initiatives across multiple channels, working closely with internal teams, agencies and external partners.

You'll have real ownership of the brand, combining strategic thinking, creativity and data to strengthen positioning, engage customers and drive measurable business growth.

Your impact

• Bring the brand strategy to life
• Translate strategic direction into compelling brand marketing activities across channels and customer touchpoints, ensuring a consistent and distinctive brand experience.
• Lead integrated campaigns
• Take ownership of campaigns from planning through to execution, working across the full funnel and ensuring activity delivers against both brand and commercial objectives.
• Work cross-functionally
• Partner closely with Media, CRM, Product, Creative and other teams to bring campaigns together and create a seamless customer experience.
• Manage agencies, content creators and internal creative teams to deliver high-quality marketing communications that strengthen the brand.
• Use data to make better decisions
• Combine customer insights, market research, competitive analysis and campaign data to identify opportunities, improve performance and shape future marketing activity.
• Balance brand and performance
• Work across the wider marketing mix, understanding how brand activity connects with performance marketing, CRM, customer acquisition and long-term growth.
• Own budgets and delivery
• Manage marketing budgets, prioritise investment and ensure resources are being used effectively to maximise impact.
• Work with senior stakeholders

What you'll bring

• Several years of experience in a brand marketing or senior marketing role
• Strong understanding of brand strategy and positioning within a digital environment
• Hands-on experience planning and delivering integrated, multi-channel campaigns
• A strong analytical mindset and confidence using data and customer insights to guide decisions
• Broad knowledge across brand and performance marketing channels
• Experience working with creative teams, agencies and external production partners
• Strong project management and organisational skills
• Experience managing marketing budgets and optimising marketing spend
• Understanding of analytics, attribution and marketing measurement
• Professional fluency in German and English
• Experience in performance marketing, CRM or evidence-based marketing is a plus
• Experience within ecommerce, scale-up or fast-moving digital businesses is a plus

You'll be joining an established and ambitious digital business with a strong position in the German market, working with talented teams across marketing, product, creative and technology.

The culture is built around trust, autonomy and ownership. You'll have the freedom to make decisions, bring your ideas to the table and have a genuine influence on the direction of the brand.

If you're a hands-on brand marketer who enjoys combining creativity, strategy and data to build brands and drive growth, we'd love to hear from you.