Manager Marketing Teamsport (Football)

PUMA SE; Deutschland; On-site; EUR 55,000 - 85,000; Full time

Job summary

PUMA SE in Germany seeks a seasoned Brand Marketing professional to shape and execute the end-to-end marketing strategy for a key Football Footwear franchise. You will develop seasonal plans from sell-in through sell-through and ensure global consistency across consumer touchpoints.

Collaborating with Product Creation, Design, and regional teams, you will drive integrated campaigns, activate the global athlete roster, and coordinate launch roadmaps while analyzing performance to optimize future

Qualifications

• Experience delivering global marketing campaigns from strategy to market execution.
• Ability translating product design into consumer storytelling and brand campaigns.
• Strong project management and stakeholder coordination in fast-paced environments.
• Experience working with external agencies on campaign development from briefing to delivery.
• Knowledge of athlete marketing and integrated campaign execution across channels is a plus.
• Passion for football culture and consumer trends; strong communication skills.

Responsibilities

• Support end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise.
• Partner with Product Creation and Design to contribute to positioning, narratives, and campaign direction.
• Coordinate development and delivery of integrated global campaigns with multiple internal teams and agencies.
• Activate the franchise’s global athlete roster and identify storytelling opportunities.
• Contribute to global marketing plans and seasonal launch roadmaps; monitor performance and share insights.
• Manage seasonal marketing assets and sample requirements to support campaigns.

Skills

Brand Marketing

Sports Marketing

Product Marketing

Campaign Management

English Fluent

Project Management

Education

University degree in Marketing or related field

Job description

YOUR MISSION

• Support the end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise, contributing to the development of seasonal marketing plans from sell-in through sell-through and helping ensure consistent global execution across consumer touchpoints
• Partner with Product Creation and Design teams throughout the product development process to contribute to product positioning, design narratives, storytelling, and campaign direction, helping build a compelling and consumer-relevant franchise identity
• Coordinate the development and delivery of integrated global footwear campaigns, working closely with Creative Services, external agencies, Social Media, PR, Commercial, Sports Marketing, and regional teams to develop impactful creative assets and support consistent execution across consumer touchpoints
• Support the activation of the franchise's global athlete roster, collaborating with Sports Marketing and regional teams to enhance player visibility, identify storytelling opportunities, and contribute to campaign impact throughout the season
• Contribute to marketing plans for global Football International Competitions, helping ensure franchise campaigns leverage key football moments across the calendar
• Coordinate the seasonal footwear launch roadmap for the assigned franchise, supporting cross-functional alignment, planning, and communication across internal teams and markets
• Monitor campaign performance, analyze results, and share insights to help optimize franchise marketing effectiveness and inform future campaign planning
• Manage and coordinate seasonal marketing assets and sample requirements to support campaign development, athlete activations, and key business initiatives.

YOUR TALENT

• 3-4 years of experience in Brand Marketing, Sports Marketing, Product Marketing, or Campaign Management, preferably within the sporting goods, fashion, or lifestyle industry
• University degree in Marketing, Business Administration, Communications, Sports Management, or a related field
• Experience supporting the development and execution of integrated global marketing campaigns, from strategy through market execution
• Strong interest in product marketing, with the ability to translate product innovation and design into compelling consumer storytelling and brand campaigns
• Strong project management skills, with the ability to manage multiple priorities, timelines, and stakeholders in a fast-paced environment
• Experience working with external creative agencies and managing campaign development from briefing through final delivery
• Knowledge of athlete marketing, sports partnerships, and integrated campaign execution across digital, retail, social, PR, and commercial channels is a plus
• Passion for Football and a strong understanding of football culture, product innovation, and consumer trends
• Excellent communication and presentation skills, with strong intercultural competence and the ability to build relationships across functions and regions
• Highly organized, proactive, detail-oriented, and solution-driven, with the ability to work independently while collaborating effectively within a team
• Fluent in English; additional languages are considered a plus
• Willingness to travel internationally as required by the business.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.