Specialist II, Brand Marketing, Running & Training (Agile), AGS

Nike Inc; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Nike Inc. is seeking a Specialist II, Brand Marketing, Agile for the AGS region. You will support and own running and training priorities across AGS, combining consumer insight with hands-on delivery to connect with the next generation of athletes.

The role requires curiosity, initiative, and the ability to turn consumer observations into actionable opportunities, while building relationships with athletes, communities and creators to keep Nike connected to emerging youth cultures.

Qualifications

• Experience across brand marketing, integrated marketing, partnerships, communities or culturally relevant marketing is required.
• Understanding of Gen Z and evolving Gen Alpha behaviours
• Passion for sport and youth culture with strong consumer insight abilities
• Strong project management and organizational skills with ability to manage multiple priorities
• Consumer-first mindset with ability to translate observations into ideas and recommendations
• Ability to build relationships with athletes, communities and creators and translate into insights and opportunities
• Experience in creator strategy, digital culture or culturally relevant partnerships is valued
• Proactive hands-on approach with ownership and ability to follow work through to completion

Responsibilities

• Support development and execution of seasonal brand plans across Running and Training.
• Own projects and workstreams from briefing through delivery and evaluation.
• Build relationships with communities, creators and cultural connectors to stay connected to the next generation of athletes.
• Apply consumer and market insights to ensure work resonates with the next generation of athletes.
• Contribute to marketing briefs, presentations and brand plans.
• Coordinate cross-functional teams, agencies and external partners and keep stakeholders aligned.
• Manage timelines, budgets and project details with momentum and high-quality execution.

Skills

Brand marketing experience

Integrated marketing

Partnerships & communities

Creator strategy

Gen Z & Gen Alpha understanding

Project management

Consumer insights

Cultural connectors

Job description

Are you ready to shape how Nike connects with the next generation of athletes* through sport across Germany, Austria and Switzerland?

As Specialist II, Brand Marketing, Agile, AGS, you will help bring Nike's priorities to life across Germany, Austria and Switzerland. You will support and own selected Running and Training priorities across AGS, combining consumer insight with strong project delivery to help Nike connect with the next generation of athletes*.

The role will flex across Running and Training based on business priorities and projects. Nike is looking for a consumer-first marketer who brings initiative and fresh thinking, pairs hands-on delivery with a strong understanding of sport and youth culture, and stays curious about evolving Gen Z and Gen Alpha behaviours.

WHO YOU'LL WORK WITH

The Specialist II will be part of the AGS Brand Marketing team and report directly to the Director, Brand Marketing, Running, Training & Agile, AGS.

They will work closely with local and EMEA Brand Marketing teammates and collaborate with partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales.

They will also build and maintain relationships with agencies, athletes, communities, creators and other external partners.

WHO WE'RE LOOKING FOR

The ideal candidate is a curious, proactive marketer who is motivated to learn and comfortable taking ownership. They bring ideas and structure to the work, turn discussion into action and care about delivering to a high standard.

They are connected to sport, culture and evolving consumer behaviours. They stay close to what is happening in the marketplace, enjoy building relationships and seek out new communities, voices and perspectives. They can turn those learnings into action and understand how marketing builds relevance and connection with the next generation of athletes*.

You’ll bring:

• Experience supporting or delivering work across brand marketing, integrated marketing, partnerships, communities, creators or culturally relevant marketing.
• An understanding of Gen Z and evolving Gen Alpha behaviours.
• A passion for sport and an understanding of the Running and Training landscape.
• Strong project-management and organisational skills, with the ability to create structure, manage multiple priorities and follow through on commitments.
• A consumer-first mindset and the ability to turn consumer, cultural and marketplace observations into clear ideas and recommendations.
• The ability to build relationships with athletes, communities, creators and cultural connectors, and translate those interactions into insights, opportunities and recommendations.
• Experience in creator strategy, digital culture, community building or culturally relevant partnerships is valued.
• A proactive, hands-on approach, with the ability to take ownership, learn quickly and follow work through to completion.

WHAT YOU'LL WORK ON

You will support and own selected Running and Training priorities across AGS, combining consumer insight, strong project delivery and fresh thinking to help Nike connect with the next generation of athletes*.

Key responsibilities include:

• Support the development and execution of seasonal brand plans and priority projects across Running and Training.
• Own selected projects and workstreams from briefing and planning through delivery and evaluation.
• Build relationships with communities, creators and cultural connectors, identifying insights, opportunities and perspectives that keep Nike connected to the next generation of athletes*.
• Apply consumer, cultural and sport insights to help ensure the work resonates with the next generation of athletes*.
• Contribute to marketing briefs, presentations, brand plans and consumer storytelling.
• Coordinate cross-functional teams, agencies and external partners, keeping stakeholders aligned and deliverables on track.
• Manage timelines, budgets and project details with care, maintaining momentum and a high standard of execution.