Head of Brand

Meyer Talent Acquisition; Deutschland; Vor Ort; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Meyer Talent Acquisition is helping a bike brand recruit a Head of Brand (f/m/d) in Germany. You will define the long-term brand strategy, refresh the identity, and build a platform that broadens our audience while elevating the customer experience across ecommerce and campaigns.

Working with Marketing, CRM, Product and Ecommerce teams, you will lead content, storytelling, community initiatives and partnerships with creators and athletes to drive growth and brand loyalty.

Qualifikationen

• Senior leadership experience in Brand or Marketing.
• Proven ability to transform or reposition brands.
• Strong familiarity with ecommerce and lifestyle brands.
• Fluent in German and English.

Aufgaben

• Define and execute a long-term brand strategy.
• Lead brand refresh including identity, messaging and tone of voice.
• Develop a differentiated platform that expands relevance beyond cycling enthusiasts.
• Coordinate content, campaigns, events and community initiatives.

Kenntnisse

Brand leadership

German & English fluent

Content strategy

Campaign leadership

Jobbeschreibung

As an Head of Brand (f/m/d), you'll join one of our clients through Meyer Talent Acquisition you shape the future and identity a bike brand to create a brand that inspires ambitious cyclists across generations and disciplines.

This role is responsible for developing and executing a modern brand strategy that strengthens relevance, broadens our customer base, and creates long-term competitive advantage. The Head of Brand will lead all aspects of brand management, creative direction, content, storytelling, campaigns, events and community marketing while ensuring a consistent customer experience across every touchpoint.

Working closely with the Director of Marketing & Sales, Performance Marketing, CRM, Category Management, Product and Ecommerce teams, this role will ensure that brand building and commercial performance reinforce each other to drive sustainable growth.

This is a unique opportunity to establish our brand as the destination for everyone who loves riding with a small but passionate team of 8 People including a brandmanager, social media manager, content creator, event manager and a crew of photographers that build our studio.

Key Responsibilities

Lead the Brand Transformation

• Define and execute the long-term brand strategy
• Lead the brand refresh, including identity, messaging, visual language and tone of voice
• Develop a differentiated brand platform that expands relevance beyond the traditional cycling enthusiast audience
• Build a consistent brand experience across ecommerce, campaigns, social media, CRM, retail media and onlline activations

Drive Content & Community

• Develop a best-in-class content strategy across inspiration, education and commerce
• Lead editorial planning, storytelling and creative production across all channels
• Build community marketing initiatives that create authentic engagement and long-term loyalty
• Develop partnerships with creators, ambassadors, athletes and brands that strengthen brand credibility and reach

Creative & Campaign Leadership

• Own integrated brand campaigns from concept through execution
• Lead creative direction across photography, video, design and copy
• Ensure consistent execution across paid, owned and earned channels
• Partner with Performance Marketing to balance long-term brand building with short-term commercial objectives

Customer Insight & Brand Growth

• Translate customer insights and market trends into brand opportunities
• Define new audience segments and develop targeted communication strategies
• Establish and monitor Brand Health KPIs including awareness, consideration, preference and engagement
• Build measurement frameworks that connect brand investment with commercial outcomes

Leadership & Cross-functional Collaboration

• Lead and develop the Brand, Content and Creative teams
• Manage external agencies and creative partners
• Act as the central brand partner for Product, Category, Ecommerce and Customer Experience teams
• Champion customer-centric thinking and ensure the brand is consistently represented across the organisation

Success in the First 12 Months

• The refreshed brand is live across all major touchpoints
• Campaigns demonstrate stronger engagement and increased upper-funnel performance
• Organic reach, brand awareness and community engagement show measurable improvement
• Content production operates with a clear strategic direction and consistent quality
• Brand and Performance teams are operating as one integrated growth function

Success in the First 24 Months

• The brand is recognised as one of Europe's most inspiring cycling brands
• Brand consideration and customer preference have significantly increased
• Community and content have become scalable acquisition channels
• The brand is contributing measurably to customer acquisition efficiency, retention and lifetime value
• A high-performing Brand function is established as a strategic growth driver for the business

About You

You are a brand leader who understands that great brands drive commercial success.

You combine strategic thinking with creative excellence and know how to translate customer insight into compelling stories and experiences.

You have successfully built modern consumer brands in digital-first environments and understand how brand, content and community work together to create sustainable growth. You thrive in collaborative environments, challenge conventional thinking and inspire teams to create work that people genuinely care about.

Essential Experience

• Proven experience in a senior Brand, Creative or Marketing leadership role
• Track record of leading successful brand transformations or repositioning projects
• Highly involved in the bike industry and/or passionate rider
• Experience building brands in ecommerce, retail, consumer or lifestyle businesses
• Strong expertise in content strategy, campaign development and creative leadership
• Experience developing community and creator marketing initiatives
• Excellent understanding of customer insight, brand measurement and audience development
• Proven ability to lead multidisciplinary creative teams and agency partners
• Fluent in German & English