Lead Professional, Brand Marketing, Running & Training (Agile), AGS

Nike; Berlin; Sur place; EUR 90 000 - 150 000; Plein temps

Résumé du poste

Nike in Germany is seeking a senior Lead Professional, Brand Marketing, AGS, to shape consumer-led strategies and brand plans across Germany, Austria and Switzerland. You will lead cross-functional work, guide Running priorities, and influence teams even without direct reports, while aligning with regional and global brand goals.

You’ll work with Brand Marketing, Retail, Sports Marketing and Communications teams to translate insights into plans that resonate with the next generation of athletes,

Qualifications

• Experienced brand marketer with strong brand-management fundamentals.
• Proven ability to lead work from planning through execution.
• Comfortable navigating a complex, cross-functional organization and leading through influence.

Responsabilités

• Develop and lead seasonal brand plans across Running and AGS priorities.
• Shape Running platforms, partnerships and initiatives to strengthen brand relevance.
• Build integrated plans around priority athletes and partners.
• Bring insights into planning to keep work relevant to the next generation of athletes.

Connaissances

Brand marketing

Cross-functional leadership

Strategic planning

Influence without authority

Youth culture understanding

Agile mindset

Description du poste

Are you ready to shape how Nike connects with the next generation of athletes* through sport across Germany, Austria and Switzerland?

As Lead Professional, Brand Marketing, AGS, you will build consumer-led strategies and brand plans, lead complex cross-functional work and drive some of Nike's most important Running priorities across AGS.

The role will primarily focus on Running, reflecting the category’s scale and strategic importance across AGS, while flexing into Training and other brand priorities when needed. Nike is looking for an experienced, consumer-first brand marketer who can move independently from insight to strategy, integrated planning, execution and evaluation. The ideal candidate understands youth culture and evolving consumer behaviors, and knows how brands build relevance with the next generation of athletes*.

This is a senior individual contributor role with no direct people-management responsibility. Success comes from leading projects, influencing stakeholders and bringing cross-functional teams together around a shared vision.

Who You'll Work With

The Lead Professional will be part of the AGS Brand Marketing team and report directly to the Director, Brand Marketing, Running, Training & Agile, AGS.

They will work closely with local and EMEA Brand Marketing teammates and collaborate with partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales. They will also build relationships with agencies, communities, athletes, creators and other external organizations.

Who We're Looking For

The ideal candidate is an experienced brand marketer with strong brand-management fundamentals and a proven ability to lead work from planning through execution. They are comfortable navigating a complex, cross-functional organization and leading through influence.

They are curious about sport, culture and consumer behavior, and understand how brands build relevance, participation and connection with the next generation of athletes*.

They'll Bring

• A track record in brand marketing, including ownership of complex, high-visibility work from strategy through execution.
• A strong consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans.
• Demonstrated project leadership, bringing cross-functional teams, agencies and stakeholders together behind a shared vision.
• Strategic and creative judgement, paired with the operational discipline to manage timelines, budgets and dependencies.
• A strong understanding of youth culture and evolving consumer behaviors in Germany.
• Experience building and managing external relationships with athletes, partners, communities or creators.
• Experience in creator strategy, digital culture or culturally relevant partnerships is valued.
• A collaborative, proactive approach, with the confidence to challenge familiar thinking constructively.
• A deep passion for and understanding of sport. Experience in Running or Training is welcome but is not a substitute for strong brand-marketing capability.

What You'll Work On

You will lead key Running growth platforms, priority projects and seasonal work, bringing experienced brand leadership and fresh perspectives to the team.

Key Responsibilities Include

• Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities.
• Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact.
• Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy.
• Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant to the next generation of athletes*.
• Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan.
• Connect EMEA and Global priorities with local consumer needs and marketplace opportunities.
• Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team.
• Flex into Training and broader AGS priorities when business needs require it.