Head of Retail Media (all genders)

Eurowings; Köln; Hybrid; EUR 90.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive salary

Zusammenfassung

Eurowings is seeking a Head of Retail Media in Germany to own the end-to-end P&L and develop the commercial strategy across travel, technology, advertising and partnerships. You will scale revenues, secure long-term relationships with advertisers and agencies, and position Eurowings as a leading travel media partner.

The role requires building a scalable media operation, leading a small team, and collaborating with Legal, Data Protection, BI, Product and Technology.

Qualifikationen

• Several years of experience in retail media, publisher monetisation, digital advertising sales or ad tech, including ownership of a P&L and revenue growth.
• Proven track record of building and monetising a media or audience-driven business, from early-stage to structured organisation.
• Established network across advertisers, brands and media agencies, ideally within the DACH market; travel/hospitality is a plus.

Aufgaben

• Own the Eurowings Media P&L, including revenue growth, profitability, pricing, targets, forecasting and sales performance.
• Define and execute the commercial strategy, building a pipeline across advertisers, agencies and partners, securing long-term relationships.
• Lead the scale-up and market launch of media products from first campaigns to repeatable, profitable operations.
• Own the media product and monetisation roadmap, including inventory, formats, pricing, yield management and new propositions.
• Develop an integrated travel media portfolio across Eurowings’ digital channels, onboard environments, inflight entertainment and partner touchpoints.
• Build audience, targeting and insight products from first-party data with Legal, Data Protection, BI, Product and Tech.
• Ensure a trusted measurement framework for delivery, engagement and attribution where possible.
• Define ad tech and partner ecosystem, including programmatic platforms and agencies.
• Build scalable media operations across booking, trafficking, campaign delivery, reporting and billing.
• Embed privacy and brand safety while protecting a high-quality traveller experience.
• Lead a small commercial team with pipeline management, forecasting and performance discipline.
• Represent Eurowings Media externally within Lufthansa Group and to senior advertisers.

Kenntnisse

Retail media

P&L ownership

Commercial strategy

Leadership

Stakeholder management

German and English fluency

Jobbeschreibung

As Head of Retail Media (all genders), you own this business end to end: its P&L, its commercial strategy and its growth. You will work at the intersection of travel, technology, advertising and partnerships, and shape how brands engage with travellers throughout their journey.

This is a highly entrepreneurial leadership role for someone who combines commercial drive with strong execution. You will scale revenues, build strategic relationships with advertisers, agencies and destinations, and establish Eurowings as a leading travel media partner.

What you will do

• Own the Eurowings Media P&L, including revenue growth, profitability, pricing, commercial targets, forecasting and sales performance.
• Define and execute the commercial strategy, building a qualified pipeline across advertisers, agencies, brands, tourism organisations and strategic partners, and securing long-term customer relationships.
• Lead the scale-up and subsequent market launch of media products , from the first campaigns sold, delivered, measured and billed through to a repeatable and profitable commercial operation
• Own the media product and monetisation roadmap, including inventory creation, formats, sponsorships, packaging, rate cards, pricing, yield management and the prioritisation of new propositions
• Develop an integrated travel media portfolio across Eurowings’ digital channels, connectivity-enabled onboard environments, inflight entertainment and selected physical and partner touchpoints
• Build audience, targeting and insight products from Eurowings’ first-party data in close partnership with Legal, Data Protection, Business Intelligence, Product and Technology.
• Ensure a trusted measurement framework overseeing media delivery, audience quality, engagement, brand outcomes, attribution and incrementality where technically and legally possible.
• Define and steer the required ad tech and partner ecosystem, including programmatic platforms, technology providers, sales partners and agencies.
• Build scalable media operations across booking, trafficking, campaign delivery, optimisation, reporting, billing and partner service.
• Embed privacy, consent, brand safety and responsible advertising principles while protecting a high-quality traveller experience.
• Build and lead a small, high-performing commercial team, establishing professional pipeline management, sales planning, forecasting and performance discipline.
• Represent Eurowings Media externally and within the Lufthansa Group, developing its market positioning and credibility with senior advertisers, agencies and industry partners.

Job Title

Head of Retail Media

What you will need

• Several years of experience in retail media, publisher monetisation, digital advertising sales or ad tech, including ownership of a P&L and revenue growth.
• Proven track record of building, scaling and monetising a media or audience-driven business, ideally from an early-stage setup into a structured commercial organisation.
• Established network across advertisers, brands and media agencies, ideally within the DACH market; experience in travel, mobility or hospitality is a plus.
• Strong understanding of digital advertising, media sales, ad tech, programmatic ecosystems, audience products, first-party data and advertising measurement.
• Experience defining commercial strategies, launching new revenue streams and running professional sales operations, including pipeline management, forecasting and reporting.
• Strong analytical, commercial and storytelling skills, translating audience access and campaign performance into compelling commercial propositions.
• Confidence navigating data protection requirements, especially GDPR; knowledge of DMA and DSA implications is a plus.
• Experience leading teams and influencing senior stakeholders in complex, cross-functional organisations.
• Business-fluent English and German, or fluent English with a clear commitment to reach business-fluent German.

What you will bring

• An entrepreneurial mindset with the ability to create structure, momentum and clear priorities while scaling a rapidly growing business.
• Strong commercial drive, ownership and accountability, with the confidence to represent Eurowings Media with senior advertisers, agencies and strategic partners.
• The ability to combine strategic thinking with hands‑on execution, turning vision and opportunities into tangible business results.
• Excellent stakeholder management skills, aligning Legal, Data Protection, Product, Tech, Marketing and onboard teams around shared commercial objectives.
• Sound judgement and a customer‑centric mindset that balances advertising revenue with a high-quality traveller experience.
• A collaborative leadership style that builds trust, develops talent and fosters a high-performing, sales‑driven culture.

• An entrepreneurial mindset with the ability to create structure, momentum and clear priorities while scaling a rapidly growing business.
• Strong commercial drive, ownership and accountability, with the confidence to represent Eurowings Media with senior advertisers, agencies and strategic partners.
• The ability to combine strategic thinking with hands‑on execution, turning vision and opportunities into tangible business results.
• Excellent stakeholder management skills, aligning Legal, Data Protection, Product, Tech, Marketing and onboard teams around shared commercial objectives.
• Sound judgement and a customer‑centric mindset that balances advertising revenue with a high-quality traveller experience.
• A collaborative leadership style that builds trust, develops talent and fosters a high-performing, sales‑driven culture.

We believe in fair and transparent pay. For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility.

Inclusivity

All genders

Workplace type

Hybrid

About us

We are dreamers, doers, and enthusiasts!

Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.