Head of Retail Media (all genders)

Deutsche Lufthansa AG; Köln; On-site; EUR 90,000 - 110,000; Full time

Job summary

Eurowings sucht eine erfahrene Fach- oder Führungskraft für das Media-Geschäft. Sie übernehmen die P&L-Verantwortung, entwickeln die kommerzielle Strategie und bauen starke Beziehungen zu Werbetreibenden, Agenturen und Partnern auf.

Sie führen die Skalierung und Einführung von Eurowings Media Produkten an, gestalten Roadmaps für Monetisierung und Formate und arbeiten eng mit Teams zusammen, um Umsatzwachstum, Profitabilität und Kundenerlebnis zu maximieren.

Qualifications

• Mehrjährige Erfahrung in Retail-Media, digitaler Werbung oder Ad Tech mit P&L-Verantwortung.
• Nachweisbare Erfolge bei Skalierung und Monetarisierung von Medien oder Audience-basierten Geschäften.
• Starke analytische, kommerzielle und Kommunikationsfähigkeiten.

Responsibilities

• Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance.
• Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
• Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
• Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
• Develop a travel media portfolio across digital, onboard and partner channels
• Leverage first-party data to create audience and targeting solutions
• Establish measurement frameworks for campaign performance, engagement and brand impact
• Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
• Build efficient operations for campaign delivery, reporting, billing and partner support
• Ensure privacy, compliance, brand safety and an excellent customer experience
• Lead a high-performing team and strengthen Eurowings market presence and reputation

Skills

P&L Ownership

Revenue Growth

Advertiser Network

Analytical Skills

Stakeholder Management

Job description

What you'll do

• Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
• Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
• Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
• Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
• Develop a travel media portfolio across digital, onboard and partner channels
• Leverage first-party data to create audience and targeting solutions
• Establish measurement frameworks for campaign performance, engagement and brand impact
• Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
• Build efficient operations for campaign delivery, reporting, billing and partner support
• Ensure privacy, compliance, brand safety and an excellent customer experience
• Lead a high-performing team and strengthen Eurowings market presence and reputation

Ihr Profil

What you'll need

• Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
• Proven success scaling and monetising media or audience-led businesses
• Strong analytical, commercial and communication skills
• Strong network across advertisers, brands and agencies; travel experience is a plus
• Expertise in digital advertising, media sales, audience data and measurement
• Experience driving commercial growth, new revenue streams and sales operations
• Knowledge of GDPR and data privacy
• Experience leading teams and senior stakeholders
• Fluent German and English

What you'll bring

• Entrepreneurial mindset and commercial ownership
• Strategic thinker with hands-on execution skills
• Strong stakeholder management and collaboration
• Customer-focused approach balancing revenue and experience
• Leadership style that develops talent and drives performance

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility