Head of Retail Media (all genders)

Eurowings Digital GmbH; Köln; On-site; EUR 90,000 - 110,000; Full time

Job summary

Eurowings Digital GmbH seeks a Head of Retail Media to own the business end to end, including P&L, commercial strategy and growth. You will scale revenues, build relationships with advertisers and partners, and establish Eurowings as a leading travel media partner across its digital channels, onboard environments and selected touchpoints.

You will lead a small commercial team, define the ad tech ecosystem, and ensure privacy and brand safety while delivering measurable outcomes for travellers

Qualifications

• Own the P&L and drive revenue growth for Eurowings Media.
• Proven track record scaling media or audience-driven businesses.
• Established network with advertisers, brands and agencies in the DACH region.
• Strong understanding of digital advertising, ad tech, programmatic ecosystems and measurement.

Responsibilities

• Own Eurowings Media P&L, growth, profitability, pricing and forecasts.
• Define and execute commercial strategy; build a qualified pipeline across advertisers and partners.
• Lead scale-up and market launch of media products from first campaigns to profitable operations.
• Own media product monetisation roadmap: inventory, formats, rate cards, pricing, yields.

Skills

P&L ownership

Revenue growth

Retail media

Ad tech

Programmatic

First-party data

Stakeholder management

Storytelling

German language

English language

Job description

As Head of Retail Media (all genders), you own this business end to end: its P&L, its commercial strategy and its growth. You will work at the intersection of travel, technology, advertising and partnerships, and shape how brands engage with travellers throughout their journey.

This is a highly entrepreneurial leadership role for someone who combines commercial drive with strong execution. You will scale revenues, build strategic relationships with advertisers, agencies and destinations, and establish Eurowings as a leading travel media partner.

What you'll do

• Own the Eurowings Media P&L, including revenue growth, profitability, pricing, commercial targets, forecasting and sales performance.
• Define and execute the commercial strategy, building a qualified pipeline across advertisers, agencies, brands, tourism organisations and strategic partners, and securing long-term customer relationships.
• Lead the scale-up and subsequent market launch of media products , from the first campaigns sold, delivered, measured and billed through to a repeatable and profitable commercial operation
• Own the media product and monetisation roadmap, including inventory creation, formats, sponsorships, packaging, rate cards, pricing, yield management and the prioritisation of new propositions
• Develop an integrated travel media portfolio across Eurowings’ digital channels, connectivity-enabled onboard environments, inflight entertainment and selected physical and partner touchpoints
• Build audience, targeting and insight products from Eurowings’ first-party data in close partnership with Legal, Data Protection, Business Intelligence, Product and Technology.
• Ensure a trusted measurement framework overseeing media delivery, audience quality, engagement, brand outcomes, attribution and incrementality where technically and legally possible.
• Define and steer the required ad tech and partner ecosystem, including programmatic platforms, technology providers, sales partners and agencies.
• Build scalable media operations across booking, trafficking, campaign delivery, optimisation, reporting, billing and partner service.
• Embed privacy, consent, brand safety and responsible advertising principles while protecting a high-quality traveller experience.
• Build and lead a small, high-performing commercial team, establishing professional pipeline management, sales planning, forecasting and performance discipline.
• Represent Eurowings Media externally and within the Lufthansa Group, developing its market positioning and credibility with senior advertisers, agencies and industry partners.

What you'll need

• Several years of experience in retail media, publisher monetisation, digital advertising sales or ad tech, including ownership of a P&L and revenue growth.
• Proven track record of building, scaling and monetising a media or audience-driven business, ideally from an early-stage setup into a structured commercial organisation.
• Established network across advertisers, brands and media agencies, ideally within the DACH market; experience in travel, mobility or hospitality is a plus.
• Strong understanding of digital advertising, media sales, ad tech, programmatic ecosystems, audience products, first-party data and advertising measurement.
• Experience defining commercial strategies, launching new revenue streams and running professional sales operations, including pipeline management, forecasting and reporting.
• Strong analytical, commercial and storytelling skills, translating audience access and campaign performance into compelling commercial propositions.
• Confidence navigating data protection requirements, especially GDPR; knowledge of DMA and DSA implications is a plus.
• Experience leading teams and influencing senior stakeholders in complex, cross‑functional organisations.
• Business‑fluent English and German, or fluent English with a clear commitment to reach business‑fluent German.

What you'll bring

• An entrepreneurial mindset with the ability to create structure, momentum and clear priorities while scaling a rapidly growing business.
• Strong commercial drive, ownership and accountability, with the confidence to represent Eurowings Media with senior advertisers, agencies and strategic partners.
• The ability to combine strategic thinking with hands‑on execution, turning vision and opportunities into tangible business results.
• Excellent stakeholder management skills, aligning Legal, Data Protection, Product, Tech, Marketing and onboard teams around shared commercial objectives.
• Sound judgement and a customer‑centric mindset that balances advertising revenue with a high‑quality traveller experience.
• A collaborative leadership style that builds trust, develops talent and fosters a high‑performing, sales‑driven culture.

We believe in fair and transparent pay. For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility.