Senior CRM & MarTech Manager (all genders)

Eurowings Digital; Köln; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Eurowings Digital seeks a Senior CRM & MarTech Manager to own the CRM strategy and MarTech roadmap for Eurowings Holidays. You will drive lifecycle campaigns, automated journeys, and data-driven improvements across engagement, retention, and revenue.

You will lead cross-functional programs with Marketing, Product, Data, BI, and Technology teams, ensuring adoption and measurable business impact. Fluent English is expected; German is a plus.

Qualifikationen

• Several years of experience in CRM, lifecycle marketing, and marketing technology.
• Proven track record developing data-driven CRM strategies that increase engagement and LTV.
• Hands-on experience managing email marketing programs end-to-end.

Aufgaben

• Own CRM strategy, lifecycle marketing, and MarTech roadmap for Eurowings Holidays.
• Plan, create, launch, and optimize newsletters, campaigns, and automated journeys.
• Improve deliverability, engagement, conversion, retention, and LTV through data-driven optimization.
• Lead cross-functional CRM and MarTech initiatives with Marketing, Product, Data, BI, and Tech teams.
• Drive adoption of new MarTech components and ensure measurable business value.

Kenntnisse

CRM strategy

Lifecycle marketing

Marketing technology

Email marketing

Campaign optimization

Stakeholder management

Data-driven decision making

Tools

CDP

Marketing automation tools

CRM platforms

Jobbeschreibung

Job overview

Own Eurowings Holidays' CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization.

What you will do

Email Marketing Execution & Optimization

• Own the Eurowings Holidays email marketing channel end-to-end, covering both strategic development and operational execution.
• Plan, create, launch, and continuously optimize newsletters, promotional campaigns, lifecycle communications, and automated customer journeys.
• Drive measures to extend an active and engaged email data base.
• Drive continuous improvements in deliverability, engagement, conversion, retention, and customer lifetime value through data-driven optimization.

CRM & Customer Lifecycle

• Co-own Eurowings Holidays-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint Eurowings/Eurowings Holidays customer communication approach.
• Develop and optimize automated customer journeys, segmentation, and personalization.
• Drive CRM performance, conversion, repeat bookings, and customer lifetime value.

MarTech Ownership

• Own and continuously evolve the Eurowings Holidays MarTech roadmap and requirements, in alignment with other Eurowings entities and within the EW tool ecosystem.
• Evaluate new CRM, CDP, personalization, automation, and consent management capabilities, as well as key prerequisites (e.g. account).
• Assess business value, implementation requirements, operating models and organizational implications of new MarTech solutions.
• Ensure Eurowings Holidays requirements are represented in group-wide MarTech initiatives.

Rollout & Adoption

• Drive implementation of new MarTech components and capabilities.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.
• Drive change management, training, and adoption within the marketing organization.
• Ensure new capabilities generate measurable business value.

Stakeholder & Project Leadership

• Lead cross‑functional CRM and MarTech initiatives.
• Influence prioritization and business decisions through data and customer insights.
• Act as the go‑to expert for CRM and MarTech topics within EWH.

Job Title

Senior CRM & MarTech Manager

What you will need

• Several years of experience in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e‑commerce, or travel environment.
• Proven track record of developing and executing data‑driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
• Hands‑on experience managing email marketing programs end‑to‑end, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
• Strong expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
• Experience leading cross‑functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.
• Strong analytical mindset with the ability to translate customer insights and performance data into actionable CRM initiatives and measurable business impact.
• Solid understanding of customer lifecycle management, customer journeys, experimentation, and conversion optimization.

What you will bring

• Excellent project management and change management skills, with experience driving tool adoption, user enablement, and organizational transformation.
• Strategic thinker with a hands‑on mentality who enjoys combining operational excellence with long‑term CRM and MarTech development.
• Strong communication and influencing skills, with the confidence to act as a trusted advisor and subject matter expert across the organization.
• Fluent in English; German is an advantage.

Inclusivity

All genders

Workplace type

Hybrid