Head of Performance Marketing, Europe (m/w/d)

UnFoldMart; Frankfurt; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Bonus 15–20% tied to revenue

International European clients

Creative & web studio collaboration

30 days paid leave

Job summary

UnFoldMart in Frankfurt am Main and Amsterdam seeks a seasoned Paid Media Lead to own and scale our Europe-wide practice. You will manage paid media across Google, Meta, LinkedIn and TikTok, build a high-performing team, set pricing, playbooks and quality standards, and report to the Director.

You will drive ROAS, CPA and pipeline targets for multi-country clients, lead new-business pitches, and create measurement dashboards with state-of-the-art data tooling.

Qualifications

• 8+ years in paid media, including 3+ years leading a team.
• Managed large multi-country budgets across Google Ads, Meta and LinkedIn.
• Deep knowledge of GA4, Google Tag Manager, and server-side tracking.
• Ability to explain results to a CMO in plain language.
• Use AI and automation to scale effective campaigns.

Responsibilities

• Define the European paid media practice: services, pricing, playbooks and quality standards.
• Drive ROAS, CPA and pipeline targets for every client account with honesty about results.
• Hire and lead performance managers starting with DACH and grow country by country.
• Join new-business pitches and convert audits into paid engagements.
• Oversee measurement: tracking, attribution, server-side tagging and dashboards.
• Provide creative feedback with designers so ads reflect data insights.

Skills

Paid media management

Team leadership

GA4 & GTM mastery

Communication to CMO

AI/automation in marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

GA4

Google Tag Manager

Server-side tracking

Looker Studio

Power BI

Job description

Frankfurt am Main or Amsterdam · Full-time, permanent · 8+ years paid media, 3+ leading a team · English fluent, German or Dutch a plus · Reports to the Director

Work mode: Hybrid

Turn ad spend into growth our clients can see

Our clients come to UnFoldMart for a brand, a pack or a website. The best of them stay because we help them sell. Performance marketing is how we do that, and we're building it into a European practice.

You'll lead paid media across Google, Meta, LinkedIn and TikTok for brands in DACH, the Benelux, France, Spain and the UK, and build the team that delivers it. You set the standard, the tools and the reporting. Clients get growth they can measure.

What you will own

• The practice. Services, pricing, playbooks and quality standards for paid media across Europe
• The results. ROAS, CPA and pipeline targets for every client account, and the honesty to say when a plan isn't working
• The team. Hire and lead performance managers starting with DACH, and grow the practice country by country
• The pitch. Join new-business pitches and turn audits into paid engagements
• Measurement. Tracking, attribution, server-side tagging and dashboards clients trust
• Creative feedback loops. Work with our designers so ads are built from what the data says

Your first 90 days

• Days 1 to 30: Audit every active paid account. Quick wins live within two weeks
• Days 31 to 60: Launch our European paid media playbook and reporting standard
• Days 61 to 90: First new performance retainers signed, and the Performance Marketing Manager DACH hired and onboarded

You will thrive here if you

• Have 8+ years in paid media, including 3+ leading a team, ideally at an agency
• Have managed large multi-country budgets across Google Ads, Meta and LinkedIn
• Know GA4, Google Tag Manager, server-side tracking and attribution in depth
• Explain results to a CMO in plain language, good news and bad
• Use AI and automation to scale what works

Bonus points: TikTok and Amazon Ads, ecommerce and D2C, B2B lead generation, Looker Studio or Power BI.

What you get

• €85,000 to €110,000 gross per year, plus a 15 to 20% bonus tied to practice revenue and client results
• A practice to build and lead, with direct access to the Director
• International clients across Europe
• A creative and web studio to build ads and landing pages with you
• 30 days of paid leave (German legal minimum: 20 days; Dutch: 20 days), plus public holidays

UnFoldMart welcomes applications from everyone regardless of gender, origin, religion, disability, age or sexual identity.