Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

Bears with Benefits; München; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Modern office in Munich

Fast-growing team

Regular team events

Freedom to shape marketing

Job summary

You will own campaigns, optimize creatives, manage six-figure monthly budgets, and collaborate with teams to turn data into high-converting briefs. Fluency in German and English is required; further languages are a plus.

Qualifications

• 2–4 years hands-on Meta/TikTok performance marketing with budget ownership.
• Fluent in German and English; other languages are a plus.
• Strong knowledge of e-commerce KPIs and CAC/ROAS.
• Well-versed in creative optimization and testing strategies.

Responsibilities

• Execute & Optimize: Manage full-funnel campaigns on Meta, TikTok, and Pinterest with focus on CAC/ROAS across markets.
• Creative Strategy & Briefing: Analyze creative performance and brief designers/creatives.
• Campaign Architecture: Build smart account structures on Meta.
• Budget Management: Reallocate spend to scale winners and cut underperformers.
• Testing & AI: Run structured tests and translate results into playbooks.
• Reporting: Track CAC, AOV, LTV and funnel metrics; share insights.
• Cross-functional Collaboration: Align with Paid Search, CRM, and Creative.

Skills

Meta/TikTok marketing

Budget ownership

Creative optimization

Performance metrics

Job description

Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

Full-time

Your mission

As our Performance Marketing Manager (all genders), you’ll drive new customer acquisition through paid social, owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.

You’ll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling, turning data into high-converting creative briefs.

What you'll do

• Execute & Optimize: Manage full-funnel campaigns day to day on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets
• Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly
• Campaign Architecture: Build smart account structures on Meta
• Budget Management: Reallocate spend quickly based on data to scale winners and cut under performers
• Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting
• Reporting: Track CAC, AOV, LTV, and funnel metrics with our attribution model and Sales Channel data, and share insights with the team
• Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging

Your profile

• 2-4 years of hands-on Meta/TikTok performance marketing experience in D2C e-commerce, with real budget ownership; Pinterest experience is a plus
• Comfortable managing 6-digit monthly budgets
• A creative eye for social-first video/content and native platform trends
• Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV
• Ownership mindset: you build solutions instead of waiting for instructions
• Curious about AI and automation in marketing
• E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG is a plus
• You are fluent in German and English; Dutch, Italian, French, or Spanish is a strong plus

Why us?

• Modern office in Munich with an ambitious and fast-growing team
• Steep learning curve, freedom to shape our marketing
• Friendly team, open feedback culture
• Regular team events

About us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.