Head of New Business Sales – Enterprise Software / ERP

Chapman Tate Associates; Stuttgart; Hybrid; EUR 190,000 - 209,000; Full time

Benefits offered by this job

Equity participation

Performance bonuses

Hybrid work arrangement

Leadership role

Cloud-focused transformation

Senior leadership support

Job summary

Chapman Tate Associates has exclusive involvement with a private equity‑backed software business seeking a Head of New Business Sales for its German operation. You will lead a dedicated team, drive new‑logo growth and advance cloud/SaaS adoption across Germany.

This hands‑on, player‑coach leadership role requires strategic thinking, practical coaching and strong pipeline discipline, with collaboration across BDR, marketing and presales teams. Hybrid work and regional responsibilities apply.

Qualifications

• 3–4+ years of people management experience in software sales.
• Proven track record developing salespeople and improving new‑business performance.
• Experience selling cloud/SaaS or enterprise software solutions.
• Experience operating within the German mid‑market.
• A hands‑on, player‑coach leadership style.
• Strong pipeline management, forecasting and CRM discipline (ideally Salesforce).
• Collaboration with BDR, marketing and presales functions.
• Fluency in German and English; based in Southern Germany with weekly office attendance.

Responsibilities

• Lead, coach and develop a team of new‑business sales professionals.
• Drive new‑logo acquisition and accelerate cloud/SaaS revenue growth.
• Establish a structured, performance‑driven sales culture with clear accountability.
• Own sales forecasting, pipeline management and revenue performance.
• Collaborate with BDR, marketing and presales to improve lead generation and conversion.
• Support the team in complex, multi‑stakeholder enterprise software sales cycles.
• Introduce best practices around CRM, sales methodology and pipeline discipline.
• Identify opportunities for cross‑selling and broader solution adoption.

Skills

People management

B2B software sales

Cloud/SaaS sales

Enterprise software

German fluency

English fluency

Salesforce

Tools

Salesforce

Job description

Location: Southern Germany – Stuttgart, Frankfurt, Karlsruhe or Munich regions preferred

Package: €190,000 OTE (flexible up to €209,000 for exceptional candidates) + Equity + Additional Bonuses

Working arrangement: Hybrid – approximately one office day per week, with customer travel

Chapman Tate Associates has been exclusively retained by an established, private equity-backed enterprise software business to appoint a Head of New Business Sales for its German operation.

This is an exciting opportunity for an experienced software sales leader to take ownership of a dedicated new-business sales team and play a pivotal role in accelerating the organisation's transition towards cloud and subscription-based solutions.

Our client has an established presence within the industrial and manufacturing mid-market, a strong customer base and significant opportunities for new-logo growth.

The Opportunity

Reporting to the VP of Sales, you will lead and develop a team of new-business sales professionals, driving sales performance, pipeline development and cloud adoption across Germany.

This is a hands‑on leadership position requiring someone who can combine strategic thinking with practical coaching and deal execution.

Key Responsibilities

• Lead, coach and develop a team of new-business sales professionals.
• Drive new-logo acquisition and accelerate cloud/SaaS revenue growth.
• Establish a structured, performance‑driven sales culture with clear accountability.
• Take ownership of sales forecasting, pipeline management and revenue performance.
• Work closely with BDR, marketing and presales teams to improve lead generation and conversion.
• Support the team in complex, multi‑stakeholder enterprise software sales cycles.
• Introduce best practices around Salesforce CRM, sales methodology and pipeline discipline.
• Identify opportunities for cross‑selling and broader solution adoption.

What We're Looking For

• A proven B2B software sales leader with at least 3–4 years of successful people management experience.
• A demonstrable track record of developing salespeople and improving new‑business performance.
• Strong experience selling cloud/SaaS or enterprise software solutions.
• Experience operating within the German mid‑market.
• A hands‑on, player‑coach leadership style.
• Strong pipeline management, forecasting and CRM discipline, ideally using Salesforce.
• Experience collaborating with BDR, marketing and presales functions.
• Professional fluency in German and English.
• Based in Southern Germany, with the ability to attend the office approximately once per week.

ERP experience would be highly advantageous, but we are equally interested in successful sales leaders from adjacent enterprise software markets, particularly those selling complex solutions to industrial or manufacturing organisations.

What's on Offer?

• €190,000 OTE, with flexibility up to approximately €209,000 for exceptional candidates.
• Equity participation within a private equity‑backed software business.
• Additional performance‑related bonuses.
• Opportunity to lead an established team and influence its future direction.
• A key leadership role in a cloud‑focused commercial transformation.
• Strong support from senior leadership, marketing, BDR and presales teams.

All enquiries will be handled in the strictest confidence.