Head of Buyer Engagement – Europe

Euro London; Köln; Remote; EUR 120,000 - 180,000; Full time

Job summary

An established industry player in the remarketing automotive sector is seeking a strategic Head of Buyer Engagement to enhance buyer activation and retention across Europe. This pivotal role involves leading a diverse team and leveraging data analytics to optimize engagement initiatives. You will collaborate with marketing, sales, and product teams to align strategies and establish KPIs to track success. If you have a strong background in buyer engagement and a passion for driving results in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5-10 years of experience in buyer engagement or customer success.
• Strong leadership in the European wholesale automotive sector.
• Proven success in scaling engagement functions and managing remote teams.
• Deep understanding of buyer behavior in digital marketplaces.
• Excellent interpersonal and communication skills.
• Fluency in English (additional European languages a plus).

Responsibilities

• Build and lead a remote, multi-cultural buyer engagement team.
• Develop strategies to attract, activate, and retain buyers.
• Use data analytics & market research to optimize engagement initiatives.
• Collaborate with marketing, sales, and product teams to align strategies.
• Establish KPIs and performance metrics to track success and drive improvements.

Skills

Buyer Engagement

Customer Success

Data Analytics

Leadership

Communication Skills

Understanding of Buyer Behavior

Job description

Cologne, North Rhine-Westphalia, Germany

Head of Buyer Engagement – Europe

My client in the remarketing automotive industry is expanding its digital wholesale platform and is looking for a Head of Buyer Engagement to drive buyer activation, retention, and loyalty across Europe. This role is ideal for a strategic and data-driven leader with expertise in buyer engagement, customer success, and the European used car market.

What You’ll Do:

1. Build and lead a remote, multi-cultural buyer engagement team.
2. Develop and execute strategies to attract, activate, and retain buyers.
3. Use data analytics & market research to optimize engagement initiatives.
4. Collaborate with marketing, sales, and product teams to align strategies.
5. Establish KPIs and performance metrics to track success and drive improvements.

What You Bring:

1. 5-10 years of experience in buyer engagement, customer success, or sales.
2. Strong leadership experience in the European wholesale automotive sector.
3. Proven success in scaling engagement functions and managing remote teams.
4. Deep understanding of buyer behavior in digital marketplaces.
5. Excellent interpersonal and communication skills.
6. Fluency in English (additional European languages a plus).

Join a high-growth, fast-paced environment shaping the future of used car remarketing!

Apply now!

Seniority level

Director

Employment type

Full-time

Job function

Purchasing and Supply Chain