Head of Brand (m/w/d)

Chrono24 GmbH; Karlsruhe; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading online luxury watch marketplace is seeking a Head of Brand to enhance its global presence by driving brand growth and ensuring a compelling brand experience. This role requires a deep understanding of the luxury watch market and a proven track record in developing impactful brand initiatives. Ideal candidates will possess leadership capabilities and expertise in PR and partnerships, with a focus on measurable outcomes. Join a passionate team to shape a globally recognized luxury brand.

Leistungen

Be part of the world’s largest online marketplace for luxury watches

Work in a fast-growing, innovative, and international environment

Shape and elevate a globally recognized luxury brand

Collaborate with a passionate team of watch enthusiasts

Qualifikationen

• Deep understanding of the luxury watch industry, including market dynamics and audience.
• Proven ability to translate brand strategy into measurable outcomes.
• Experience leading consumer PR and managing sponsorships.

Aufgaben

• Drive measurable brand growth and initiatives for customer acquisition.
• Develop and execute global brand strategy focusing on tangible outcomes.
• Lead product branding initiatives and oversee consumer PR.

Kenntnisse

High Affinity for Luxury Watches

Impact Orientation

PR & Partnerships Expertise

Product Branding

Creative Excellence

Leadership

Global Perspective

Brand Management Background

Jobbeschreibung

About

Chrono24 is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe. With a passion for horology and cutting‑edge technology, we provide a unique platform that brings transparency, trust, and efficiency to the watch market.

Role Overview As the Head of Brand, you will elevate Chrono24’s global presence by driving measurable brand impact across markets. You will be responsible for increasing awareness, consideration, and customer acquisition through innovative brand initiatives, partnerships, sponsorships, and consumer PR. Beyond defining the brand strategy, you’ll ensure it translates into clear deliverables that move the business forward. Working closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US, you will ensure a consistent and compelling brand experience worldwide.

Diversity@Chrono24: We believe in the power of diversity.

What you can expect

• Drive measurable brand growth through initiatives that increase awareness,consideration, and new customer acquisition.
• Develop and execute Chrono24’s global brand strategy, focusing on impact-driven deliverables and tangible outcomes.
• Lead product branding initiatives that strengthen the connection between product experience and brandperception.
• Oversee consumer PR — both organic and paid —leveragingdata-driven storytelling to secure visibility and credibility in key watch media and lifestyle outlets.
• Identify, negotiate, and manage strategic partnerships and sponsorships that drive awareness and customer growth.
• Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with overall brandobjectives.
• Partner with regional General Managers (APAC, EMEA, US) to adapt and scale brand activities for local relevance and impact.
• Lead a team of brand and creative professionals, fostering innovation and accountability for measurable results.
• Ensure all brand activities reflect Chrono24’s premium positioning and global ambition.

What sets you apart

• High Affinity for Luxury Watches:Deep understanding of the luxury watch industry, including market dynamics, key audiences, andwatch media.
• Impact Orientation:Proven ability to translate brand strategy into measurable outcomes such as awareness, engagement, and acquisition growth.
• PR & Partnerships Expertise:Experience leading consumer PR (organic and paid) and managing sponsorships and collaborations that deliver clear, measurable value.
• Product Branding:Skilled in connecting product experiences to brandperceptionthrough clear positioning and storytelling.
• Creative Excellence:Strongtrack recordin developing campaigns that elevate brand visibility and desirability.
• Leadership:Experience building, mentoring, and motivating teams to deliver results across multiple markets.
• Global Perspective:Skilled in adapting brand strategies across regions and managing international stakeholders.
• Background:Solid foundation in brand management, communications, or creative strategy within premium, luxury, or lifestyle brands.

What we offer

• Be part of the world’s largest online marketplace for luxury watches.
• Work in a fast‑growing, innovative, and international environment.
• Shape and elevate a globally recognized luxury brand.
• Collaborate with a passionate team of watch enthusiasts and creative professionals.

If you are a strategic brand leader with a deep appreciation for luxury craftsmanship and a drive to build globally admired brands, we invite you to apply for this exciting opportunity at Chrono24.

Apply Now!