Marketing Communications Manager

Jobtailor; Deutschland; Remote; EUR 95.000 - 138.000; Vollzeit

Zusammenfassung

GE HealthCare is seeking a marketing communications leader to develop and execute integrated strategies for our Contrast Media portfolio. You will create customer-focused content across audiences and channels and manage omnichannel campaigns end-to-end.

Responsibilities include coordinating with the Director of Marketing Communications and Brand, applying GE HealthCare brand guidelines, and driving events, webinars, and educational initiatives while ensuring regulatory compliance and budget

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years in marketing communications, advertising, or event management, pharma/healthcare preferred.
• Experience with regulatory compliance and marketing material approvals.
• Strong organizational, communication, and project management skills.
• Proven track record managing campaigns and events.

Aufgaben

• Develop and lead integrated marketing communications strategies for the Contrast Media portfolio.
• Create customer-focused content across audiences, channels, and buyer-journey stages.
• Plan, execute, and optimize omnichannel marketing campaigns.
• Manage content calendars and tactic flowcharts with the Director of Marketing Communications and Brand.
• Apply GE HealthCare brand guidelines and write, edit, review, and proof marketing content.
• Develop sales enablement tools, resources, and communications.
• Lead promotion and execution of events, webinars, and educational initiatives.
• Manage APR approval processes, promotional review workflows, and the claims matrix.
• Partner with Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams.
• Use performance data and customer insights to measure and optimize marketing outcomes.
• Manage agency and vendor relationships.
• Keep projects within scope and budget.
• Support marketing budget management, invoices, PO's, and AST compliance approvals.

Kenntnisse

Integrated Marketing Communications

Regulatory Compliance

Project Management

Content Creation

Event Management

Ausbildung

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

CRM Platforms

Marketing Automation Platforms

Content Management Systems

Vendor Management Tools

Performance Analytics Tools

Jobbeschreibung

Responsibilities

• Develop and lead integrated marketing communications strategies for the Contrast Media portfolio
• Create customer-focused content and messaging across audiences, channels, and buyer-journey stages
• Plan, execute, and optimize omnichannel marketing campaigns
• Manage content calendars and tactic flowchart documents with the Director of Marketing Communications and Brand
• Apply GE HealthCare brand guidelines and write, edit, review, and proof marketing content
• Develop sales enablement tools, resources, and communications
• Lead promotion and execution of events, webinars, and educational initiatives
• Manage APR approval processes, promotional review workflows, and the claims matrix
• Partner with Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams
• Use performance data and customer insights to measure and optimize marketing outcomes
• Manage agency and vendor relationships
• Keep projects within scope and budget
• Support marketing budget management, invoices, purchase orders, and AST compliance approvals

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry
• Experience with regulatory compliance and the approval process for marketing materials
• Strong organizational, communication, and project management skills
• Proven track record of managing marketing projects, advertising campaigns, and events
• Strong project management skills, including planning, execution, budgeting, and oversight of multiple marketing projects and events
• Ability to create comprehensive and holistic communication strategies aligned with marketing strategy
• Strong writing and editorial skills, including APR edits and FDA 2253 submissions
• Experience coordinating with regulatory, legal, and compliance teams
• Experience planning and managing marketing events, including trade shows, conferences, webinars, and speaker programs
• Ability to coordinate logistics, vendor relations, and on-site support
• Meticulous attention to detail and customer experience
• Familiarity with CRM, sales enablement, and marketing automation platforms
• Legally authorized to work in the United States
• GE HealthCare will not sponsor employment visas now or in the future
• Successful completion of a drug screen, as applicable

Core Competencies

Demonstrates expertise in developing integrated marketing communications strategies, managing marketing projects, and ensuring regulatory compliance within the healthcare industry. Proficient in creating customer-focused content and optimizing omnichannel marketing campaigns while maintaining meticulous attention to detail.

Highest-signal resume keywords

• Integrated Marketing Communications
• Regulatory Compliance
• Project Management
• Content Creation
• Event Management

Hard Skills

• Marketing Strategy
• Campaign Execution
• Budget Management
• Sales Enablement
• Content Editing
• Performance Measurement
• Omnichannel Marketing
• FDA 2253 Submissions
• Logistics Coordination
• Customer Insights

Soft Skills

• Organizational Skills
• Communication Skills
• Attention to Detail
• Collaboration
• Problem-Solving

Industry Keywords

• Healthcare Marketing
• Pharmaceutical Marketing
• Advertising Compliance
• Event Management
• Marketing Communications

Tools & Technologies

• CRM Platforms
• Marketing Automation Platforms
• Content Management Systems
• Vendor Management Tools
• Performance Analytics Tools