Growth Marketing Manager - Automation (m/f/d)

Placetel; Köln; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Remote culture

Learning & development opportunities

Central office in Cologne Südstadt

High-quality equipment

Job summary

Placetel, a Gamma Communications company in Cologne, seeks a Growth Marketing Manager – Automation to own the automated user lifecycle from signup to activation and expansion. You will run the HubSpot-centric funnel, design AI-powered journeys, and reduce manual work through scalable automation.

You’ll collaborate with Sales, Product and Growth Analytics to improve activation, retention and upsell, with focus on data quality, lifecycle stages and trusted signals across systems.

Qualifications

• Several years in marketing and sales automation, lifecycle marketing or CRM.
• Deep, hands-on HubSpot experience: workflows, properties, lists, lifecycle stages, reporting.
• Clear strength in one focus area and solid working knowledge of the other.
• Genuine curiosity about AI agents and automation, with examples.
• Analytical and structured, with low tolerance for manual, repetitive processes.
• Fluent German and English.

Responsibilities

• Own our marketing and sales automation stack with HubSpot at the centre.
• Design, build and improve automated journeys across the lifecycle: trial onboarding, activation nudges, upsell and churn prevention.
• Replace manual processes with automation across marketing and sales.
• Build AI agents into the funnel and ensure data quality across systems.
• Measure journeys with metrics, baselines and iteration plans.
• Collaborate with Sales, Product, Growth Analytics and eCommerce to simplify workflows.

Skills

Marketing automation

Lifecycle marketing

CRM

HubSpot

AI automation

Tools

HubSpot

n8n

Make

Zapier

Job description

About Placetel

We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future.

Tasks

Your role

As Growth Marketing Manager – Automation you own the automated systems that carry a user from first signup through activation to expansion – and the CRM and AI infrastructure underneath them. Our growth model is self-service and low-touch by design. That only works if the machine behind it is genuinely good.

HubSpot sits at the centre of that machine, connected to product usage data, billing and our web and trial funnel. Your job is to make it do more, do it automatically, and do it with AI agents built natively into the flow – not bolted on as an afterthought.

We are deliberately open on the shape of this role. There are two ways to be excellent at it, and we will build the role around whichever one you bring.

What you will do – the core

• Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.
• Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.
• Replace manual processes with automation – every recurring task a human does today is a candidate, in marketing and in sales.
• Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation. Not just AI features inside HubSpot.
• Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.
• Measure what you build – every journey has a metric, a baseline and an iteration plan.
• Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.

Two possible focus areas – pick yours

You should be strong in one of these and comfortable in the other. Tell us in your application which one is yours.

Focus A – Technical / AI Automation

• You architect HubSpot rather than just operate it: data model, custom objects and properties, APIs, webhooks, integrations.
• You build automations beyond HubSpot too – with workflow tools (n8n, Make, Zapier) and with LLM and agent frameworks.
• You are comfortable with APIs, JSON and enough Python or JavaScript to ship something yourself instead of queueing behind engineering.
• You have already built working agentic automations, not just prototyped with a chat interface.

Focus B – Lifecycle & Content Automation

• You own the content inside the journeys: onboarding series, activation emails, in-product messaging, nurture and reactivation tracks.
• You write German copy that sounds like a person wrote it, not a workflow – and you use AI to produce more of it, faster, without losing that.
• You design journeys around real user behaviour and know which message at which moment actually moves the metric.
• You are relentless about testing subject lines, timing, triggers and sequencing.

Requirements

Who we are looking for

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM – ideally in B2B SaaS with a self-service or product-led motion.
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting. You know where its limits are and how to work around them.
• Clear strength in one of the two focus areas above and solid working knowledge of the other.
• Genuine curiosity about AI agents and automation – you have already built things with LLMs, not only read about them.
• Analytical and structured, with a low tolerance for manual, repetitive processes.
• Fluent German and English. Our customers are German SMBs and much of the journey content is in German.
• Self-starter who can carry several topics in parallel and finish them.

Optional - nice to have

• Experience integrating product usage data into CRM-driven journeys (PQL scoring, usage-based triggers).
• Experience with data warehouses, reverse ETL or event pipelines.
• Experience migrating or rebuilding a CRM setup rather than only maintaining one.

Benefits

What we offer

• A genuinely central role: what you automate defines how our whole growth motion scales.
• Freedom to choose your tools and to build AI-native rather than retrofitting.
• A young, ambitious team of marketing, product and tech experts with a real growth mentality.
• Hybrid working model with flexible hours and a genuine remote culture – we care about output, not attendance.
• Extensive learning and development opportunities across growth, SaaS and AI.
• Central office location in Cologne’s Südstadt, modern workspaces and high-quality equipment. Water, coffee and fresh fruit included.
• Open, collegial company culture with regular team events.