German Speaking Founding Marketer - B2B SaaS

Ignite.; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

30 days of annual leave

Job summary

Ignite. is seeking the first dedicated marketing professional to craft our GTM strategy for the DACH region. You will own funnel design, brand identity, and growth experiments in collaboration with the founding team and product/design teams.

With 3+ years in B2B SaaS marketing, you will scale paid channels, configure HubSpot automation, and drive data-backed ROI. This hybrid/remote role offers a market-leading salary and growth opportunities.

Qualifications

• 3+ years in B2B SaaS marketing in high-growth settings.
• Hands-on experience with Meta Ads campaigns.
• Strong HubSpot automation, lead scoring, and CRM integration.
• Familiarity with PLG and trial-to-paid funnels.
• Strategic thinker with ownership and initiative.
• Data-driven with performance tracking and A/B tests.
• German C2 and English C1.

Responsibilities

• Build the go-to-market strategy from scratch with the founding team.
• Design and optimize the funnel from awareness to monetization.
• Scale paid acquisition, especially Meta Ads, and test hypotheses.
• Configure HubSpot automation, lead scoring, and reporting.
• Expand channels including LinkedIn, webinars, partnerships.
• Collaborate with Product and Customer Success to promote updates.
• Maintain precise attribution and ROI measurement.

Skills

B2B SaaS marketing

Performance marketing

HubSpot automation

Funnel optimization

Data-driven

German (C2)

English (C1)

Tools

HubSpot CRM

CRM systems

LinkedIn

Job description

• Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

Headquartered in the picturesque Allgäu region of Kempten, we are a profitable and independently bootstrapped B2B SaaS organization. Born out of our origins as a digital agency, we created our own proprietary software because existing market tools fell short of our daily operational standards. Today, approximately 700 German-speaking agencies rely on our platform. Our product philosophy emphasizes practical utility, user-focused design, and efficient architecture. We foster an agile team culture defined by direct communication channels, individual accountability, and a collaborative spirit where your contributions actively shape our continued growth.

The Role & Mission

As our inaugural dedicated marketing professional, you will function as a strategic generalist responsible for building our customer acquisition framework from scratch. Working hand-in-hand with our founding team, product designers, and content specialists, you will take full ownership of our go-to-market strategy, funnel design, and brand identity. We are looking for an action-oriented builder who can test hypotheses rigorously, scale paid acquisition channels, configure advanced HubSpot automation, and drive our expansion throughout the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, manage channel budgets, define critical KPIs, and refine messaging tailored to diverse agency segments and buyer personas.
• Performance Marketing: Take absolute charge of paid advertising channels, focusing primarily on Meta Ads to steer creative development, campaign architecture, A/B testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every phase of the customer journey, from the initial click through trial onboarding to successful monetization.
• Marketing Automation (HubSpot): Establish HubSpot as our foundational marketing infrastructure, overseeing lead nurturing workflows, scoring frameworks, and detailed reporting analytics.
• Channel Expansion: Discover and scale secondary growth channels, including LinkedIn marketing campaigns, educational webinars, and strategic partnership initiatives.
• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to effectively promote case studies, new feature updates, and product rollouts.
• Tracking & Attribution: Maintain precise attribution models and data tracking to accurately measure ROI and support data-backed decision-making.
• Team & Agency Building: Anticipate future organizational demands by mapping out hiring roadmaps and vetting external agency partners.

What We Are Looking For

Must-haves:

• Experience: Minimum of 3 years dedicated to B2B SaaS marketing within fast-paced, high-growth settings.
• Performance Expertise: Demonstrated, hands-on experience building, managing, and scaling Meta Ads campaigns.
• Automation Mastery: Strong technical capability in HubSpot automation, lead scoring, and CRM integration.
• Funnel Acumen: Deep understanding of product-led growth (PLG) and trial-to-paid conversion funnels.
• Mindset: A blend of strategic vision and hands-on execution requiring minimal oversight, underpinned by strong personal ownership and initiative.
• Data-Driven: Analytical precision in performance tracking, hypothesis testing, and scaling successful campaigns.
• Language Skills: C2 native-level German for crafting compelling copy, and C1 professional English for internal operations.

Nice-to-haves:

• Background within agency operations, marketing services, or recruitment environments.
• Working knowledge of LinkedIn advertising, organic social media management, or community-driven marketing strategies.
• Prior experience coordinating external vendors, creative agencies, or expanding marketing teams.

What We Offer

• High Creative Freedom: Complete autonomy to design and implement marketing strategies, workflows, and processes from the ground up.
• Direct Impact: Daily collaboration with the founders, ensuring immediate visibility and strategic influence for your initiatives.
• Attractive Compensation: A competitive salary range of EUR 70,000 – EUR 85,000, supplemented by individual performance bonuses and 30 days of annual leave.
• Flexible Working Model: Full remote flexibility combined with 3–4 yearly team meetups at our headquarters in Kempten, Allgäu.
• Maximum Growth Curve: Exceptional professional development supported by continuous learning budgets, team events, and a vibrant corporate culture.