Growth Marketing Manager - Automation (all genders)

Gamma; Köln; Híbrido; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible hours

Remote work

Birthday days off

Wellbeing benefits

Resumo da oferta

Gamma Placetel GmbH in Köln seeks a Marketing Automation Specialist to own and optimize our automation stack centered on HubSpot. You will design journeys across the customer lifecycle, adopt AI agents for qualification and routing, and streamline manual tasks into scalable processes.

You will collaborate with Sales, Product, Growth Analytics and eCommerce to drive measurable improvements, with fluent German and English to support our German SMBs.

Qualificações

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM – ideally in B2B SaaS with self-service or product-led motion.
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting.
• Genuine curiosity about AI agents and automation – you have built things with LLMs, not only read about them.
• Analytical and structured, with a low tolerance for manual, repetitive processes.

Responsabilidades

• Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.
• Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.
• Replace manual processes with automation – every recurring task a human does today is a candidate, in marketing and in sales.
• Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation. Not just AI features inside HubSpot.
• Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.
• Measure what you build – every journey has a metric, a baseline and an iteration plan.
• Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.

Conhecimentos

HubSpot

Marketing automation

CRM systems

B2B SaaS

AI agents

German

English

Ferramentas

HubSpot

Descrição da oferta de emprego

We are Gamma Placetel GmbH! We are part of the Gamma Group and, together, we are laying the foundations for modern communication.

We are Gamma Placetel GmbH! We are part of the Gamma Group and, together, we are laying the foundations for modern communication. Placetel is one of Germany’s leading providers of cloud telephony and modern business communication. With innovative cloud and VoIP solutions, the company already supports over 40,000 customers in making their communication flexible, efficient and location-independent. Placetel combines telephony, messaging, meetings and smart integrations into a powerful platform.Join our team and help shape the future of business communication with us. With a spirit of innovation, a customer-focused approach and passion, we develop solutions that successfully connect people and businesses. Let’s achieve extraordinary things together – #GoodTogether.

What You Will Do

• Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.
• Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.
• Replace manual processes with automation – every recurring task a human does today is a candidate, in marketing and in sales.
• Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation. Not just AI features inside HubSpot.
• Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.
• Measure what you build – every journey has a metric, a baseline and an iteration plan.
• Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.

Who We Are Looking For

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM – ideally in B2B SaaS with a self-service or product-led motion.
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting. You know where its limits are and how to work around them.
• Clear strength in one of the two focus areas above and solid working knowledge of the other.
• Genuine curiosity about AI agents and automation – you have already built things with LLMs, not only read about them.
• Analytical and structured, with a low tolerance for manual, repetitive processes.
• Fluent German and English. Our customers are German SMBs and much of the journey content is in German.
• Self-starter who can carry several topics in parallel and finish them.

Here’s what you can expect from us:

• Maximum flexibility: Flexible working hours as well as remote and hybrid working models for a healthy work-life balance
• More time off: Extra days off on your birthday, at Christmas and on traditional Cologne holidays (e.g. Carnival)
• Health & wellbeing: Company sports via Wellpass or Urban Sports Club, as well as other health benefits
• Family-friendly benefits: Allowances, supplementary insurance and benefits to help you balance family and work life, e.g. a nursery allowance
• A working environment with scope for creativity: Exciting projects, flat hierarchies, a high degree of personal responsibility and a secure job in a forward-looking company
• Team & culture: A motivated, supportive team that works together across departments, as well as regular team events

Interested?

Join our team and contribute your ideas, strengths and experience. Together, we’ll shape the future of our company. We look forward to meeting you and finding out more about you. If you have any questions about the role or the application process, please feel free to contact us on [phone].