German Speaking Founding Marketer - B2B SaaS

Ignite; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

30 days annual leave

Flexible remote work

HQ visits 3–4 times yearly in Kempten

Job summary

Ignite in Kempten sucht den ersten dedizierten Marketing-Manager (German-Speaking) für B2B SaaS. Sie bauen die Go-to-Market-Strategie, das Funnel-Design und die Markenidentität gemeinsam mit dem Gründungsteam auf und gestalten den Marketingschwerpunkt von Grund auf.

Sie testen Hypothesen, skalieren Paid-Kanäle (Meta Ads), richten HubSpot-Automation ein und treiben das Wachstum im DACH-Raum voran. Hohe Eigenverantwortung, attraktive Vergütung und 30 Urlaubstage warten auf Sie.

Qualifications

• Mindestens 3 Jahre Berufserfahrung im B2B SaaS Marketing in schnell wachsenden Umgebungen.
• Nachweisliche Hands-on-Erfahrung beim Aufbau von Paid-Kanälen (META Ads).
• Starke HubSpot-Automation, Lead-Scoring und CRM-Integration.
• Fundierte PLG-Verständnisse und Trial-to-Paid-Konversion.
• Analytische, datengetriebene Arbeitsweise mit Ownership-Kultur.
• Fließend Deutsch (C2) und Englisch (C1) für interne Kommunikation.

Responsibilities

• Strategie- und Positionierungskonzepte entwickeln, KPIs definieren und Budgetverteilung steuern.
• Performance-Marketing mit Fokus auf META Ads inklusive Testing und Optimierung.
• Funnel-Design, Conversion-Optimierung und Onboarding-Prozesse gestalten.
• HubSpot als zentrale Marketing-Infrastruktur implementieren und Reporting aufbauen.
• Channel-Expansion: LinkedIn, Webinare, Partnerschaften explorieren und skalieren.
• Cross-Functional Zusammenarbeit mit Product & Customer Success.
• Tracking & Attribution sicherstellen und ROI messbar machen.
• Team- und Agenturen-Aufbau planen und koordinieren.

Skills

B2B SaaS Marketing

Meta Ads

Funnel Optimization

HubSpot Automation

CRM Integration

Data-Driven

Strategic Mindset

German (C2)

English (C1)

Job description

• Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

Headquartered in the picturesque Allgäu region of Kempten, we are a profitable and independently bootstrapped B2B SaaS organization. Born out of our origins as a digital agency, we created our own proprietary software because existing market tools fell short of our daily operational standards. Today, approximately 700 German-speaking agencies rely on our platform. Our product philosophy emphasizes practical utility, user-focused design, and efficient architecture. We foster an agile team culture defined by direct communication channels, individual accountability, and a collaborative spirit where your contributions actively shape our continued growth.

The Role & Mission

As our inaugural dedicated marketing professional, you will function as a strategic generalist responsible for building our customer acquisition framework from scratch. Working hand-in-hand with our founding team, product designers, and content specialists, you will take full ownership of our go-to-market strategy, funnel design, and brand identity. We are looking for an action-oriented builder who can test hypotheses rigorously, scale paid acquisition channels, configure advanced HubSpot automation, and drive our expansion throughout the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, manage channel budgets, define critical KPIs, and refine messaging tailored to diverse agency segments and buyer personas.
• Performance Marketing: Take absolute charge of paid advertising channels, focusing primarily on Meta Ads to steer creative development, campaign architecture, A/B testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every phase of the customer journey, from the initial click through trial onboarding to successful monetization.
• Marketing Automation (HubSpot): Establish HubSpot as our foundational marketing infrastructure, overseeing lead nurturing workflows, scoring frameworks, and detailed reporting analytics.
• Channel Expansion: Discover and scale secondary growth channels, including LinkedIn marketing campaigns, educational webinars, and strategic partnership initiatives.
• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to effectively promote case studies, new feature updates, and product rollouts.
• Tracking & Attribution: Maintain precise attribution models and data tracking to accurately measure ROI and support data-backed decision-making.
• Team & Agency Building: Anticipate future organizational demands by mapping out hiring roadmaps and vetting external agency partners.

What We Are Looking For

Must-haves:

• Experience: Minimum of 3 years dedicated to B2B SaaS marketing within fast-paced, high-growth settings.
• Performance Expertise: Demonstrated, hands-on experience building, managing, and scaling Meta Ads campaigns.
• Automation Mastery: Strong technical capability in HubSpot automation, lead scoring, and CRM integration.
• Funnel Acumen: Deep understanding of product-led growth (PLG) and trial-to-paid conversion funnels.
• Mindset: A blend of strategic vision and hands-on execution requiring minimal oversight, underpinned by strong personal ownership and initiative.
• Data-Driven: Analytical precision in performance tracking, hypothesis testing, and scaling successful campaigns.
• Language Skills: C2 native-level German for crafting compelling copy, and C1 professional English for internal operations.

Nice-to-haves:

• Background within agency operations, marketing services, or recruitment environments.
• Working knowledge of LinkedIn advertising, organic social media management, or community-driven marketing strategies.
• Prior experience coordinating external vendors, creative agencies, or expanding marketing teams.

What We Offer

• High Creative Freedom: Complete autonomy to design and implement marketing strategies, workflows, and processes from the ground up.
• Direct Impact: Daily collaboration with the founders, ensuring immediate visibility and strategic influence for your initiatives.
• Attractive Compensation: A competitive salary range of EUR 70,000 – EUR 85,000, supplemented by individual performance bonuses and 30 days of annual leave.
• Flexible Working Model: Full remote flexibility combined with 3–4 yearly team meetups at our headquarters in Kempten, Allgäu.
• Maximum Growth Curve: Exceptional professional development supported by continuous learning budgets, team events, and a vibrant corporate culture.