Global Media Director – Consumer Brands (f/m/d)

Freudenberg; Weinheim; Hybrid; EUR 140,000 - 210,000; Full time

Job summary

Freudenberg Home and Cleaning Solutions GmbH is seeking a Global Media Director – Consumer Brands to define and lead the worldwide media strategy for brands such as Vileda and Gala. You will oversee governance, KPIs, and ROI, while steering agency partnerships with Google, Meta, and Amazon.

Lead the global media team and drive transformation initiatives spanning Adtech, Martech and data-driven optimization for regional partners in Europe and North America.

Qualifications

• University degree in Business, Economics, Marketing or related field; MBA preferred.
• Several years of FMCG media/agency leadership experience with large-scale investments.
• Proven track record in media strategy, agency management and budget control.
• Strong expertise in Adtech, Martech, data and tracking ecosystems.
• Business fluent in English; German is a plus.

Responsibilities

• Define and lead the global media strategy, vision and investment principles for brands.
• Establish governance, KPIs and measurement to improve ROI and effectiveness.
• Lead global media agencies and platform partnerships (Google, Meta, Amazon).
• Drive media transformation initiatives across regions with AI-driven optimization.

Skills

Media strategy

Agency management

Budget management

Leadership

Adtech

Martech

Data analytics

English proficiency

German language

Education

MBA preferred

Business/Economics/Marketing degree

Tools

Google Ads

Meta/Facebook Ads

Amazon Advertising

Adtech platforms

Martech platforms

Job description

Global Media Director – Consumer Brands (f/m/d)Our pages use cookies for various services of our website. For details please refer to the following link: https://cookie-information.freudenberg.com/### Global Media Director – Consumer Brands (f/m/d)Apply: Weinheim: Full time: Posted Today: R\\_00108248**Working at Freudenberg: We will wow your world!**# Responsibilities:* Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others* Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI* Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)* Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams* Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America# Qualifications:* University degree in Business, Economics, Marketing or a related field; MBA preferred* Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments* Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix* Strong expertise in Adtech, Martech, data and tracking ecosystems* Extensive experience in budget management and commercial decision-making* Business fluent in English, German is a plus The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions GmbH