Global Content Director - Consumer Brands (f/m/d)

Freudenberg Sealing Technologies S.a.s. di Externa Italia S.r.l.u.; Weinheim; Remote; EUR 90,000 - 120,000; Full time

Job summary

Freudenberg Home and Cleaning Solutions GmbH in Germany seeks a seasoned marketing leader to drive global brand storytelling and content strategy across consumer touchpoints. You will guide campaigns, oversee agencies, and unite cross-functional teams to deliver compelling growth initiatives.

With 5+ years in brand campaigns and a track record of transforming business goals into stories, you will lead a global Campaign Content team and influence senior stakeholders in a fast-moving environment.

Qualifications

• More than five years leading brand campaigns and content teams.
• Experience across Advertising, social and digital content.
• Ability to turn business goals into compelling stories and lead agencies from concept to execution.
• Fluent English; additional languages are a plus.

Responsibilities

• Set global communication and content strategy across major consumer touchpoints.
• Turn objectives into storytelling, content frameworks, and integrated programs.
• Lead advertising and social media agencies from concept to production.
• Inspire and develop the Campaign Content team and secure stakeholder buy-in.
• Lead the global Campaign and Social Media specialists team.

Skills

Brand campaigns leadership

Content strategy

Team leadership

Agency management

English fluency

Education

University degree in Business Studies or Economics

MBA (plus)

Job description

Working at Freudenberg: We will wow your world!

Responsibilities:

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts-and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists

Qualifications:

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content
• The ability to turn business goals into compelling stories and integrated content-and lead creative agencies from concept to execution
• Fluent English; additional languages are a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH