Global Media Director – Consumer Brands (f/m/d)

Freudenberg Group; Weinheim; On-site; EUR 120,000 - 180,000; Full time

Job summary

Freudenberg Group is seeking a Global Media Leader to define and drive the media strategy for brands including Vileda, O-Cedar, Gala, and more. You will oversee governance, partnerships, and data-driven decisions to maximize ROI across regions.

You will manage a diverse team of media professionals, lead transformation initiatives in Adtech/Martech/AI, and collaborate with stakeholders across Europe and North America to deliver measurable impact and efficiency.

Qualifications

• Degree in business/marketing or related field; MBA preferred.
• Several years of leadership experience in FMCG media and/or media agency with large-scale investments.
• Fluent in English; German is a plus.

Responsibilities

• Define and lead the global media strategy and investment principles.
• Establish governance, KPIs, and measurement frameworks to improve ROI.
• Lead the global media agency ecosystem and platform partnerships (Google, Meta, Amazon).
• Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building.
• Lead the Global team of media experts and regional stakeholders in Europe and North America.

Skills

Media strategy

Agency leadership

Budget management

Adtech/Martech

Data tracking

Education

University degree in Business/Marketing

MBA preferred

Tools

Adtech platforms

Martech tools

Analytics platforms

Job description

Working at Freudenberg: We will wow your world!

Responsibilities:

• Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others
• Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI
• Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)
• Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams
• Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America

Qualifications:

• University degree in Business, Economics, Marketing or a related field; MBA preferred
• Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments
• Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix
• Strong expertise in Adtech, Martech, data and tracking ecosystems
• Extensive experience in budget management and commercial decision-making
• Business fluent in English, German is a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH