Global Content Director – Consumer Brands (f/m/d)

Freudenberg Group; Weinheim; On-site; EUR 90,000 - 130,000; Full time

Job summary

Freudenberg Group is seeking a senior leader to set global communication and content strategy, shifting brand building toward emotional connections across key consumer touchpoints. You will turn objectives into storytelling, guide editorial frameworks, and oversee integrated programs across the customer journey.

You will direct our advertising and social media agencies from concept to production, inspire and grow the Campaign Content team, and lead the worldwide Campaign and Social Media

Qualifications

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus.
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building.
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content.
• The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution.
• Fluent English; additional languages are a plus.

Responsibilities

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists

Skills

Brand campaign leadership

Content strategy

Agency management

Storytelling & content frameworks

Team leadership

Education

Bachelor's degree in Business/Economics; MBA a plus

Job description

Working at Freudenberg: We will wow your world!

Responsibilities:

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists

Qualifications:

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content
• The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution
• Fluent English; additional languages are a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion.

Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

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