Global Content Director – Consumer Brands (f/m/d)

Freudenberg Home and Cleaning Solutions; Weinheim; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Cafeteria

Flexible work

Personal development

International opportunities

Employee discounts

Job summary

Freudenberg Home and Cleaning Solutions GmbH in Weinheim is seeking a Global Content Director to shape our global brand storytelling for Vileda, Gimi, Marigold and more. You will lead the Campaign Content team, set a content roadmap, and partner with senior stakeholders to deliver emotional, award-winning communications across advertising and social channels.

The ideal candidate has 5+ years leading brand campaigns, fluent English, and a track record turning business goals into compelling

Qualifications

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus.
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building.
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content.
• The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution.
• Fluent English; additional languages are a plus.

Responsibilities

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes
• Lead the global team of Campaign and Social Media specialists

Skills

Brand management

Content strategy

Leadership

Advertising / digital content

English fluency

Education

Bachelor’s degree in Business Studies or Economics

MBA (advantage)

Job description

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.

Some of your Benefits

• Cafeteria/ Canteen: We offer fresh food on-site, both hot and cold.
• Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
• Personal Development: We offer a variety of trainings to ensure you can develop in your career.
• International Opportunities: Grow in your career through international exchange and global job opportunities.
• Employee discounts: Opportunities for deals on products and services.

Build brands people feel, remember and choose. As Global Content Director, you will shape global communication and content for Vileda, O-Cedar, Gimi, Marigold, Oates, Wettex and Gala, leading the transformation to emotional and award-winning brand building across advertising, social media and every major consumer touchpoint.

Turn strategy into stories—and ideas into brand experiences. You will lead the Campaign Content team and creative agency partners, rally senior stakeholders around a clear content roadmap, and deliver communication toolboxes that build mental availability and fuel profitable growth across our portfolio.

Weinheim

Hybrid Work

Freudenberg Home and Cleaning Solutions GmbH

Global Content Director – Consumer Brands (f/m/d)

Responsibilities

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
• Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists

Qualifications

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content
• The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution
• Fluent English; additional languages are a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.