Global Media Director - Consumer Brands (f/m/d)

Freudenberg Sealing Technologies S.a.s. di Externa Italia S.r.l.u.; Weinheim; On-site; EUR 120,000 - 180,000; Full time

Job summary

Freudenberg Group is seeking a senior leader to shape and drive our global media strategy across FMCG brands. You will govern media standards, oversee large-scale investments, and steer agency partnerships with partners like Google, Meta and Amazon.

The role leads a global team of media experts and collaborates with regional stakeholders to maximize marketing impact. The ideal candidate has extensive FMCG media and leadership experience, strong Adtech/Martech know-how, and fluency in English

Qualifications

• Several years of relevant professional experience in FMCG media and/or media agency with leadership responsibilities.
• Proven track record in media strategy, agency management, marketing effectiveness and budget management in a multinational setup.

Responsibilities

• Define and lead the global media strategy, vision and investment principles for brands.
• Establish global media governance, standards, KPIs and measurement frameworks to improve ROI.
• Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon).
• Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building.
• Lead the Global team of media experts and the Media Council with regional stakeholders in Europe and North America.

Skills

Media strategy

Agency management

Budget management

Leadership

Data-driven marketing

Global collaboration

English fluency

German language (plus)

Education

University degree in Business/Economics/Marketing or related field

MBA preferred

Tools

Adtech platforms

Martech platforms

Data tracking ecosystems

Job description

Working at Freudenberg: We will wow your world!

Responsibilities:

• Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others
• Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI
• Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)
• Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams
• Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America

Qualifications:

• University degree in Business, Economics, Marketing or a related field; MBA preferred
• Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments
• Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix
• Strong expertise in Adtech, Martech, data and tracking ecosystems
• Extensive experience in budget management and commercial decision-making
• Business fluent in English, German is a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

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