Global Content Director – Consumer Brands (f/m/d)

Freudenberg; Weinheim (Kernstadt); On-site; EUR 90,000 - 130,000; Full time

Job summary

Freudenberg is seeking a senior leader to define the global communication and content strategy, shifting brand-building toward emotional connections across consumer touchpoints. You will steer storytelling, content frameworks, and integrated programs spanning the customer journey.

You will lead agencies and the Campaign Content team, securing buy-in from senior stakeholders and guiding the content roadmap to drive growth on a global scale.

Qualifications

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus.
• Fluent English; additional languages are a plus.

Responsibilities

• Set global communication and content strategy, shifting brand building toward emotional connections across major consumer touchpoints.
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks and integrated programs across the consumer journey.
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—bringing them to life from idea to production.
• Inspire and develop the Campaign Content team.
• Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan.
• Lead the global team of Campaign and Social Media specialists.

Skills

Brand campaign leadership

Content team leadership

Storytelling

Emotional brand building

English fluent

Education

Bachelor's degree in Business or Economics

MBA preferred

Job description

Working at Freudenberg: We will wow your world!

Responsibilities

• Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
• Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
• Lead our primary advertising and social media agencies to create bold above-the-line and social concepts - and bring them to life from idea to production
• Inspire and develop the Campaign Content team
• Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
• Lead the global team of Campaign and Social Media specialists

Qualifications

• Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
• More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
• Experience across relevant media and content disciplines, spanning Advertising, social and digital content
• The ability to turn business goals into compelling stories and integrated content - and lead creative agencies from concept to execution
• Fluent English; additional languages are a plus

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH

Welcome to Freudenberg. Without Freudenberg, indoor air would not be as clean, cars would not drive and wounds would not heal as quickly. And these are just three examples from thousands of our applications.

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 51,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.