Global Lead Marketing Excellence

UCB; Mettmann; Hybrid; EUR 100.000 - 140.000; Vollzeit

Zusammenfassung

A global biopharmaceutical company is seeking a Global Lead Marketing Excellence. This role involves transforming Global Marketing into a strategic growth engine by developing a future-ready marketing capability ecosystem. Ideal candidates will possess extensive strategic marketing experience, ideally in biopharma or healthcare, along with a Bachelor's degree and qualifications in technology and AI applications.

Qualifikationen

• 12 years in strategic marketing, preferably in global and regional roles.
• Experience with customer-centric marketing and digital ecosystems.
• Master's degree or certification in Marketing preferred.

Aufgaben

• Align marketing efforts with customer insights.
• Build relationships across marketing and sales teams.
• Monitor trends and external best practices.

Kenntnisse

Stakeholder empathy

Digital marketing capabilities

Change management

Social media tools

Ausbildung

Bachelor's degree

Tools

Marketing automation platforms

Content management systems

Analytics platforms

Jobbeschreibung

Make your mark for patients

We are seeking a Global Lead Marketing Excellence who is a visionary and execution-driven leader to join our Asset Maximization & Stakeholder team. This position can be based at one of our UCB sites in Atlanta, Georgia (U.S.), Brussels, Monheim, Germany, or Slough.

About the role

The goal of the Global Lead Marketing Excellence is to transform Global Marketing into a strategic growth engine by developing a future-ready marketing capability ecosystem globally. The role bridges strategic asset leadership, human capability development, and modern marketing transformation. It focuses on empowering marketers to become adaptive human leaders and tech-enabled integrators across all levels and regions, including local affiliates. It involves anchoring a global capability journey centered on asset value maximization and advancing marketing skills such as omnichannel strategies, augmented AI, decision-making, innovation, excellence, and customer insights and experience.

This role champions innovation by fostering a modern marketer mindset rooted in experimentation, equity, and digital fluency. It accelerates GenAI, omnichannel, and analytics adoption while embedding marketing as a value multiplier across the asset lifecycle. The role also involves designing a global Marketing Capability Framework, defining learning journeys, and activating programs to grow marketing into a strategic advantage. Additionally, it cultivates a vibrant global-to-local community of practice that promotes peer learning, co-creation, and shared ownership, ensuring alignment with local relevance.

Who will you work with

• Partner cross-functionally globally and regionally (e.g., Medical, Access, Data, Regulatory, Learning & Development) to embed marketing as a value multiplier across the asset lifecycle.
• Navigate internal and stakeholder dynamics, as well as global-local dynamics, enabling inclusive, context-aware thinking across assets, functions, and markets.
• Collaborate with Talent and Learning & Development to maximize impact transversally.

What you'll do

• Bring deep stakeholder empathy to align customer, business, and team needs, ensuring marketing efforts reflect real human insights, not just internal goals.
• Build authentic, high-trust relationships across marketing, sales, product, and tech teams to advance strategies.
• Champion a modern marketer mindset rooted in experimentation, growth, equity, and sustainability.
• Accelerate the adoption of GenAI, predictive analytics, digital tools, and omnichannel asset strategies across teams.
• Enhance digital marketing capabilities, focusing on foundational skills and developing innovative capabilities over time.
• Embed marketing as a value multiplier across the asset lifecycle through cross-functional partnerships.
• Monitor emerging trends and external best practices to future-proof marketing excellence.
• Encourage incorporating varied perspectives to strengthen innovation.
• Utilize marketing automation platforms, content management systems, social media tools, analytics platforms, and other relevant technologies to execute campaigns, manage customer data, personalize efforts, measure performance, and optimize budgets.
• Design and embed a Marketing Capability Framework within the business.
• Define and manage learning journeys, certification pathways, and continuous development programs tailored to each marketer's role and region.
• Partner with Talent and Learning & Development to assess proficiency levels and ensure progression across core and leadership capabilities.
• Activate onboarding, recognition programs, and coaching communities to grow marketing into a strategic advantage.
• Launch and scale a global-to-local Marketing Community of Practice to enable cross-market knowledge exchange, peer learning, and capability amplification.
• Establish a dual role for the global team as Foundation & Amplification and local teams as Activation & Relevance, ensuring alignment without rigidity.
• Foster a trusted space for co-creation, challenge, and growth, building a shared sense of purpose and excellence.

Interested? We are looking for candidates with the following education, experience, and skills:

• Bachelor's degree
• 12 years in strategic marketing, preferably in global and regional roles within biopharma, healthcare, or consumer industries
• Experience with global-to-local execution, customer-centric marketing, and digital/omnichannel ecosystems
• Technology and AI certification and practical application to business

Preferred Qualifications

• Master's degree or certification in Marketing
• Experience launching and applying capability frameworks to business growth
• Fluency in AI/GenAI tools, analytics, and modern marketing competencies
• Digital transformation strategy and organizational design experience
• Change management and communication skills

Are you ready to go beyond to create value and make your mark for patients? If so, we would love to hear from you!

About us

UCB is a global biopharmaceutical company focusing on neurology and immunology, with around 8,500 employees worldwide, inspired by patients and driven by science.

Why work with us

At UCB, we don't just complete tasks; we create value. We foster a culture of collaboration, innovation, and inclusion, where everyone can grow and reach their full potential. We are committed to creating value for our patients, employees, and the planet, with a human focus in all we do.

UCB is an equal opportunity employer. Decisions are made without regard to characteristics protected by law. We invite you to self-identify voluntarily during the application process. Any information provided will be confidential and used in accordance with applicable laws.

If you require adjustments to our process to demonstrate your strengths, please contact us. Note that inquiries unrelated to adjustments may not be supported through this channel.