Digital Content Creator (f/m/d)

Freudenberg Group; Weinheim; On-site; EUR 55,000 - 75,000; Full time

Job summary

Freudenberg Group in Germany is seeking a content marketing specialist to develop, optimize, and translate high-quality digital content for our global B2B audience. You will plan editorial calendars, manage content pillars, and drive digital visibility through SEO and semantic optimization.

Fluency in German and English, 3–5 years of experience, and strong editorial skills are required. You will collaborate with international teams to align content strategy with business goals and sustainability

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Public Relations, or related field.
• 3–5 years of professional experience in digital content development across websites, LinkedIn, YouTube, landing pages, and other B2B channels.
• Strong editorial and conceptual skills for clear, precise communication of technical topics.
• Solid understanding of SEO, user intent, semantic content structuring, digital visibility, and CMS.

Responsibilities

• Develop, create, and optimize high-quality digital content for our channels.
• Translate complex topics into clear, engaging content for international B2B audiences.
• Plan content pillars, editorial calendars, and content roadmaps.
• Enhance digital visibility through SEO, semantic optimization, and AI-based approaches.
• Connect website content, social media, campaigns, YouTube, and expert communications across the customer journey.

Skills

Digital content

SEO

Editorial skills

B2B comms

German-English

Education

Bachelor's degree

Job description

Working at Freudenberg: We will wow your world!

Responsibilities:

• You develop, create, and optimize high-quality digital content for our website, LinkedIn, YouTube, and other communication channels.
• You translate complex topics related to technology, business, and sustainability into clear, engaging, and audience-focused content for international B2B audiences.
• You contribute to the development of our content strategy by planning and managing content pillars, topic clusters, editorial calendars, and content roadmaps.
• You enhance our digital visibility through the targeted use of SEO, semantic optimization, AI search, and other approaches that improve digital discoverability.
• Along the customer journey, you connect website content, social media, campaigns, YouTube, and expert communications to create a compelling cross-channel content experience.
• You advise business functions on content development and coordinate international content projects with internal and external partners.
• You analyze performance metrics, monitor trends in content marketing, AI, and digital communications, and derive actionable optimization measures.

Qualifications:

• Bachelor’s degree or equivalent qualification in Marketing, Communications, Media, Journalism, Public Relations, or a related field.
• Minimum 3 - 5 years of professional experience in the development and continuous enhancement of digital content across websites, LinkedIn, YouTube, landing pages, and other B2B communication channels.
• Strong editorial and conceptual skills , with the ability to communicate complex technical or strategic topics clearly, precisely, and convincingly.
• Solid understanding of SEO, user intent, semantic content structuring, digital visibility, and modern content management systems.
• Excellent communication and consulting skills , with the confidence to collaborate effectively with business functions, subject matter experts, and leadership teams in an international industrial environment.
• Creativity, initiative, analytical thinking, and a strong interest in emerging trends related to content marketing, AI, digital visibility, and evolving communication formats.
• Fluent German and English language skills, both written and spoken, with the ability to adapt content effectively for different markets and international target audiences.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Performance Materials Holding GmbH