Field Marketing Manager - Munich - Hybrid

Algomarketing Ltd.; Deutschland; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A marketing solutions provider is seeking a Field Marketing Manager based in Munich to drive customer engagement and brand awareness through strategic marketing initiatives. The role requires 6+ years of B2B marketing experience, excellent event planning skills, and fluency in German and English. Candidates should have a proven track record of executing large-scale marketing programs and a strong data-driven mindset. This position offers a hybrid work model with occasional travel needed for events.

Qualifikationen

• 6+ years of experience in B2B marketing, field marketing, or pipeline marketing.
• Proven track record in planning and executing large-scale events.
• Familiarity with CRM and marketing automation tools.

Aufgaben

• Own planning and execution across key industry events and marketing initiatives.
• Develop marketing campaigns focused on customer acquisition and retention.
• Analyze and report on campaign performance.

Kenntnisse

B2B marketing

Data-driven insights

Event planning

CRM tools

Communication skills

Analytical skills

Ausbildung

Bachelor’s degree or equivalent

Tools

Salesforce

Marketo

Jobbeschreibung

Field Marketing Manager - Munich - Hybrid

Department: Demand Generation

Employment Type: Contract

Location: Germany

Description

CLIENT EQS Group

JOB TITLE Field Marketing Manager

LOCATION Munich - Hybrid once a week but ideally twice

CONTRACT 12 Months rolling

ABOUT ALGOMARKETING

Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution, and streamlined operations.

Visit our website to read more about us.

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We are looking for a Field Marketing Manager to drive customer engagement, brand awareness, and business growth through strategic marketing initiatives. In this role, you will plan and execute marketing campaigns, events, and sponsorships that align with regional business objectives. You will work closely with sales teams, partners, and cross-functional marketing stakeholders to deliver impactful programs that generate leads, improve customer retention, and strengthen brand presence.

If you're passionate about marketing, customer engagement, and building strategies that drive results, this is an exciting opportunity to make a meaningful impact.

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Responsibilities

• Own planning and execution across key industry events, sponsorships, and field marketing initiatives.
• Develop, execute, and optimize marketing campaigns focused on new customer acquisition, engagement, and retention.
• Lead the planning and execution of customer conferences, seminars, and digital events, including webinars and virtual summits.
• Collaborate with internal stakeholders to align marketing programs with sales objectives.
• Close collaboration/alignment with all central marketing functions.
• Work with partners to expand market coverage and co-marketing efforts.
• Manage relationships with third-party vendors, creative agencies, and event partners.
• Create and oversee the production of marketing assets, event materials, and promotional merchandise while ensuring brand compliance.
• Analyze and report on campaign performance, gathering insights to optimize future marketing initiatives.
• Drive thought leadership and awareness strategies among key industry analysts and influencers.
• Research and recommend new marketing tactics to improve campaign performance and business impact.

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Qualifications

• Development and execution of field marketing initiatives in alignment with the regional strategy.
• Achievement of marketing goals, including pipeline generation and brand awareness targets.
• Data-driven insights and reporting on campaign performance, with recommendations for continuous improvement.
• Quarterly reports summarizing key learnings, audience insights, and performance metrics.

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Requirements

• Bachelor’s degree or equivalent practical experience.
• 6+ years of experience in B2B marketing, field marketing, or pipeline marketing.
• Proven track record in planning and executing large-scale events (100+ attendees) and managing multiple marketing programs.
• Experience working closely with sales teams to drive business outcomes.
• Experience in cloud technology, SaaS, or enterprise software marketing.
• Familiarity with Customer Relationship Management (CRM) and marketing automation tools (e.g., Salesforce, Marketo).
• Strong analytical skills with the ability to use data-driven insights to improve marketing strategies.
• Excellent communication and presentation skills with the ability to tailor messages for different audiences.

This role is based in Munich and requires occasional travel for events and conferences.

Must Haves

• German Native speaker
• English fluency