Digital performance marketing manager in coworking

AchtBerlin; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

AchtBerlin ищет специалиста по цифровому маркетингу для повышения онлайн‑видимости и управления показателями через SEO, SEA и AI‑инструменты. Вы будете разрабатывать стратегии, внедрять трекинг и сотрудничать с командами креатива и технологий.

Требуется 5+ лет в цифровом маркетинге, уверенное владение GA4, GTM, Search Console и инструментами анализа, знание немецкого и английского; опыт работы с AI‑платформами и креативной визуализацией обязателен.

Qualifications

• Опыт 5+ лет в цифровом маркетинге, с фокусом на performance, SEO/SEA и оптимизацию сайтов.
• Уверенное владение GA4, Tag Manager, Search Console и инструментами SEMrush/Sistrix.
• Интерес к AI‑поиску, LLM‑видимости и новым технологиям.
• Развитое чувство бренда, дизайна и визуального сторителлинга.
• Умение работать с Adobe Creative Suite, Canva и Figma.
• Отличные аналитические навыки, структурированность и командный игрок.
• Свободное владение немецким и английским языками.

Responsibilities

• Постоянно оценивать KPI: трафик, конверсия, лиды, путь клиента.
• Разрабатывать дашборды для прозрачного управления эффективностью.
• Делать выводы и предлагать меры по оптимизации на основе данных.
• Разрабатывать и внедрять SEO и GEO‑стратегии (Google, Maps и др.).
• Планировать, управлять и оптимизировать SEA‑кампании (Google Ads, Bing Ads).
• Контролировать и расширять присутствие бренда в AI‑поиске через внешних агентств.
• Настраивать и развивать трекинг (GTM, GA4, Search Console).
• Совместно с командами креатива, технологий и маркетинга.

Skills

Ориентация на данные

Аналитические навыки

Командная работа

Визуальный сторителлинг

Интерес к ИИ и новым технологиям

Tools

GA4

Google Tag Manager

Search Console

SEMrush

Sistrix

Adobe Creative Suite

Canva

Figma

Job description

Описание

AchtBerlin combines inspiring workspaces, a curated community and a dynamic environment of coworking, tenants and diverse event customers. As a Digital Performance Marketing Manager, you are responsible for AchtBerlin's digital visibility across all relevant channels, from traditional search engines to AI-based platforms such as ChatGPT. You think in a data-driven way, develop creative solutions and build strategies that make AchtBerlin sustainably visible in the digital landscape.

Задачи

• Continuously evaluate relevant KPIs (traffic, conversion rate, leads, customer journey)
• Develop a dashboard for transparent performance management
• Derive data-based measures and optimization proposals
• Develop and implement SEO and GEO strategies (Google, Maps and more)
• Plan, manage and optimize SEA campaigns (Google Ads, Bing Ads)
• Monitor and expand our brand presence in AI-based search tools (ChatGPT, Gemini, Perplexity, etc.) in collaboration with external agencies
• Conduct keyword, prompt and competitor analyses to improve LLM visibility
• Independently optimize the website: structure, content, UX and loading times
• Set up, maintain and further develop tracking setups (GTM, GA4, Search Console)
• Improve user navigation and targeted conversion optimization
• Develop and create content for the website, social media, screens in the building and cinema screens
• Derive content strategies from performance analyses
• Identify new digital trends in AI, data analysis and content automation
• Work closely with internal and external creative, tech and marketing teams

Требования

• At least 5 years of experience in digital marketing, with a focus on performance, SEO/SEA and website optimization
• Confident use of Google Analytics (GA4), Tag Manager, Search Console and tools such as SEMrush or Sistrix
• Enthusiasm for AI-based search, LLM visibility and new technologies
• A good eye and creative understanding for brand presentation, design and visual storytelling
• Confident use of Adobe Creative Suite, Canva and Figma
• Strong analytical skills, structured, solution-oriented and a team player
• Very good written and spoken German and English

Условия

A central role in which you have a direct influence on the digital brand strategy of a unique, place-based creative brand. You can contribute your ideas from day one and shape AchtBerlin's culture together with us. You will meet inspiring people who are tenants at AchtBerlin, both on a short-term basis through coworking and long-term with their own office space, as well as external event customers who are constantly changing. A great team that works together in a collegial and straightforward way. Two founders, who are also managing directors, will seek direct, ongoing exchanges with you. We offer you an open working environment that places great value on friendly relationships and a healthy work-life balance.