Growth marketing manager in legal tech

Allright Group; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Allright Group in Berlin is seeking an experienced Growth Marketing professional to drive CRO and growth initiatives across multiple brands. You will optimize websites, landing pages, and the full digital journey from first touch to conversion, using data-driven testing and AI opportunities to scale success.

The role requires collaboration with Marketing, UX/UI, Design and Development, and entails establishing standards and best practices while enabling growth across the group.

Qualifications

• At least 3 years of professional experience in Growth Marketing, CRO, or related roles.
• Proven track record optimizing websites, customer journeys and conversion rates.
• Experience collaborating with Marketing, Design and Development teams.
• Data-driven mindset with ability to derive and implement optimization measures.
• Strong knowledge of web analytics, tracking, conversion optimization and A/B testing.
• Fluent German and good English.

Responsibilities

• Develop and optimize websites and performance landing pages to improve user experience and growth.
• Analyze the entire digital customer journey from campaign interaction to qualified lead or case resolution.
• Define, monitor and develop CRO and growth KPIs; derive data-based recommendations.
• Plan and manage website and growth projects from idea to implementation.
• Coordinate collaboration between Marketing, UX/UI, Design and Development.
• Identify AI and automation opportunities to increase growth, efficiency and user experience.

Skills

Growth Marketing

CRO

Data analysis

Cross-functional collaboration

Web analytics

German proficiency

English proficiency

Job description

Задачи:

You are responsible for the ongoing development of our websites and performance landing pages, with the goal of sustainably improving user experience, conversion rate and growth. You analyze and optimize the entire digital customer journey, from the first campaign interaction to a qualified lead or successful case resolution. You establish a data-driven CRO and testing culture, develop hypotheses, prioritize measures and measure their success using relevant metrics. You independently plan, prioritize and manage website and growth projects from the initial idea and concept through to successful implementation. You translate business requirements into concrete projects and coordinate collaboration between Marketing, UX/UI, Design and Development. You define, monitor and further develop relevant website, funnel and growth KPIs, and derive data-based recommendations for action from them. You identify and realize AI and automation opportunities, assess new technologies and implement innovative solutions to increase growth, efficiency and user experience. You scale successful initiatives across brands and establish standards, processes and best practices within the group. You work closely with our Performance Marketing team and actively shape the Allright Group's digital growth strategy.

Требования:

• At least 3 years of professional experience in Growth Marketing, Conversion Rate Optimization (CRO), website optimization, Digital Product Management or a comparable role
• A proven track record of optimizing websites, customer journeys and conversion rates
• Experience collaborating with interdisciplinary teams from Marketing, Design and Development
• Confidence in working with data analytics and deriving and implementing data-driven optimization measures
• Good knowledge of web analytics, tracking, conversion optimization and A/B testing
• Very good German and good English skills
• Experience with website management systems, marketing technologies and automation solutions
• A basic technical understanding of web technologies and development processes

Будет плюсом:

• Experience with AI applications and automation in a marketing environment is an advantage

Условия:

Diversity is important to us! We are looking for people from all backgrounds, cultures, ethnicities, gender identities, sexual orientations, faiths and with different physical needs. Whether you wear a suit or go barefoot, you are welcome here!

With three brands, you have the opportunity to fully unleash your creativity and explore several subject areas. You have the opportunity to work on a meaningful product and make the world a little better every day through your work.

We offer a friendly working environment; our flat hierarchies encourage all colleagues to contribute their full creative potential.

Flexible workplace: after a more intensive onboarding period with plenty of office attendance during the first few weeks, the team meets at the office regularly, twice a week.

Flexible working hours: we believe you know best how to organize your working hours.

We offer company benefits such as team events, a contribution towards Urban Sports/BVG, Jobrad and Corporate Benefits.

Feedback and recognition: exceptional projects receive the APA Award every six months, and performance feedback from your manager is provided regularly using a tool.