Product manager in native advertising

Media Impact GmbH & Co. KG; Berlin; Sur place; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Deutschlandticket

Wellhub discounts

Free Lunch

Learning content access

80% office presence, 20% remote

Permanent contract

Résumé du poste

Media Impact GmbH & Co. KG in Berlin is seeking an experienced Digital Product Manager to shape the Native Advertising, Social Media and Performance product portfolio.

You will develop scalable strategies with the digital product management team, aligning technology, marketing and commercial goals to drive growth and profitability. The role requires deep knowledge of digital marketing, data-driven business models and strong stakeholder communication.

Qualifications

• Several years of experience in digital product management, ideally with Native Advertising, Social Media or Performance Marketing products.
• Deep understanding of digital marketing, platform ecosystems and data-driven business models.
• Strong skills in metrics, attribution, and performance optimization.
• German (C1) and English (B2) proficiency.

Responsabilités

• Take responsibility for the Native, Social Media and Performance product portfolio to increase growth and profitability.
• Develop product strategies and roadmaps based on market trends and customer needs.
• Design Native and Performance products across the funnel, including distribution through social and publisher channels.
• Create business cases and pricing models to ensure economic performance.
• Manage implementation with Tech, Data and Sales to launch products.
• Identify growth opportunities through data-driven approaches and new technologies.
• Continuously optimize product performance based on relevant metrics (e.g., engagement, revenue, yield).

Connaissances

Digital product management

Native Advertising

Social Media

Performance Marketing

Data-driven decision making

German (C1)

English (B2)

Outils

Analytics tools

Pricing models

Description du poste

Описание:

You actively shape the future of Native Advertising, Social Media and Performance products. Together with the Digital Product Management team, you develop scalable solutions for digital marketing. In doing so, you bring together product strategy, technology and marketing to create measurably successful products. Your focus is on innovative, scalable solutions for Native formats, Social Media offerings and Performance products. We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five Essentials are the values that unite us and our compass in our commitment to freedom.

Задачи:

• Take responsibility for the Native, Social Media and Performance product portfolio to increase growth and profitability
• Develop product strategies and roadmaps based on market trends and customer needs
• Design Native and Performance products across the funnel (from branding to conversion), including distribution through social and publisher channels
• Create business cases and pricing models to ensure economic performance
• Manage implementation with Tech, Data and Sales to successfully launch products
• Identify growth opportunities through data-driven approaches and new technologies
• Continuously optimize product performance based on relevant metrics (e.g. engagement, revenue, yield)

Требования:

• Several years of experience in digital product management, ideally with a focus on Native Advertising, Social Media or Performance Marketing products
• Deep understanding of digital marketing, platform ecosystems and data-driven business models
• Confident handling of metrics, tracking, attribution and performance optimization, as well as ideally analytics tools
• A feel for market trends such as Social Commerce, Creator Economy, AI and Cookieless Targeting, and the ability to derive product initiatives from them
• Structured, self-directed way of working with a strong team orientation
• Clear and persuasive communication skills for different stakeholders
• You have very good German (at least C1) and good English skills (at least B2)

Условия:

• Choose from a wide range of discounts: Deutschlandticket, Wellhub (gyms, classes and personal trainers) and various online shops
• Exceptional campus in the heart of Berlin with modern office spaces, a co-working space and Berlin’s coolest rooftop terrace
• FreeLunch! Get a free lunch every day at one of the great neighborhood restaurants
• Never stop learning! Make use of our wide range of learning content and opportunities for your personal development
• Collaboration thrives on direct exchange—we rely on 80% office presence and 20% mobile working
• We offer you a permanent position starting immediately, full-time or part-time